Coach Dreams Eau de Parfum, the new fragrance from Coach, will be released on May 13, 2020, and is inspired by a hopeful road trip across the American West under the drenching sun. The fresh fruit scent evokes the beginning of the journey, while the woody finish evokes its end. With just one spray, a sense of anticipation builds, and the scent invites you to the road ahead and the memories to be made, making it the perfect fragrance for the upcoming summer season, when moods are light and airy. The official online store, L'Atelier des Parfums, will also be running a campaign to commemorate the launch.
■Fragrance
"Coach Dreams Eau de Parfum is a playful and light fragrance. Inspired by the young dreamers of the 21st century and their carefree, adventurous spirit, it evokes the feeling of a road trip with friends." Creative Director Stuart Vevers
The three perfumers, Antoine Maisondieu, Nathalie Graciasset and Olivier Pescheux, have created a radiant, floral, woody fragrance. Its top notes of bitter orange and juicy pear give way to heart notes of gardenia and cactus flower, and finish with sensual notes of Joshua tree and ambroxan.
■Bottle Design
The glass bottle is inspired by antique medicine bottles and treasures found during travels, and is paired with a silver spray cap shaped like the brand's iconic tea rose motif. The high-quality leather ring around the neck of the cap represents Coach's rich history, which is steeped in the craftsmanship of its leather artisans. The outer box, featuring the iconic Horse and Carriage logo in silver, is sprinkled with pink glitter, evoking a dreamlike magic, creating a cute, eye-catching design.
【Launch Commemorative Campaign】
A campaign will be held to commemorate the release of "Coach Dreams." Customers who purchase Coach fragrance-related products for 12,600 yen or more (excluding consumption tax) will receive a cute original pouch studded with pink glitter.
For more details, click here: https://bit.ly/3fA3lBP
For other Coach fragrance products, click here: https://www.latelierdesparfums.jp/brands/coach
Coach Dreams Eau de Parfum40mL* ¥5,900 / 60mL ¥9,000 / 90mL ¥13,400
(All prices excluding consumption tax) *Limited distributionReleased May 13, 2020
#CoachDreams #L'AtelierDesParfums
Click here for company press release details
■Fragrance
"Coach Dreams Eau de Parfum is a playful and light fragrance. Inspired by the young dreamers of the 21st century and their carefree, adventurous spirit, it evokes the feeling of a road trip with friends." Creative Director Stuart Vevers
The three perfumers, Antoine Maisondieu, Nathalie Graciasset and Olivier Pescheux, have created a radiant, floral, woody fragrance. Its top notes of bitter orange and juicy pear give way to heart notes of gardenia and cactus flower, and finish with sensual notes of Joshua tree and ambroxan.
■Bottle Design
The glass bottle is inspired by antique medicine bottles and treasures found during travels, and is paired with a silver spray cap shaped like the brand's iconic tea rose motif. The high-quality leather ring around the neck of the cap represents Coach's rich history, which is steeped in the craftsmanship of its leather artisans. The outer box, featuring the iconic Horse and Carriage logo in silver, is sprinkled with pink glitter, evoking a dreamlike magic, creating a cute, eye-catching design.
【Launch Commemorative Campaign】
A campaign will be held to commemorate the release of "Coach Dreams." Customers who purchase Coach fragrance-related products for 12,600 yen or more (excluding consumption tax) will receive a cute original pouch studded with pink glitter.
For more details, click here: https://bit.ly/3fA3lBP
For other Coach fragrance products, click here: https://www.latelierdesparfums.jp/brands/coach
Coach Dreams Eau de Parfum40mL* ¥5,900 / 60mL ¥9,000 / 90mL ¥13,400
(All prices excluding consumption tax) *Limited distributionReleased May 13, 2020
#CoachDreams #L'AtelierDesParfums
Click here for company press release details
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