Givenchy global ambassador Taeyang appears in the Fall/Winter 2023 Men's Campaign. Matthew M. Williams photographs the images.

Jul 19, 2023
Givenchy has appointed K-Pop star Taeyang (SOL), the house's global ambassador, for its Fall/Winter 2023 Men's Collection global advertising campaign.

Courtesy of GIVENCHY

"Taeyang is a friend, and his creativity and values make him the ideal ambassador for Givenchy. His easy, modern elegance and edgy presence demonstrate his familiarity with clothing and embody the House's new aesthetic."

Matthew M. Williams


Courtesy of GIVENCHY
Shot in Seoul, the Fall/Winter 2023 Men's campaign voices the collection's most important sartorial codes and themes. In striking, understated portraits, Taeyang embodies Givenchy's individualistic spirit, his barrier-breaking charisma drawing the viewer into his world.

Courtesy of GIVENCHY
The delicate monochrome compositions highlight the Maison's new elegance. In one close-up, he is seen in a sharply tailored black suit at the Givenchy Men's Couture atelier on Avenue Georges V in Paris. In another, he wears an earthy green overcoat – a key look from the Fall/Winter 2023 Men's Collection – teamed with a voluminous turtleneck sweater and the new G Tears gold-finish necklace, evoking contemporary elegance with a modern attitude.

Courtesy of GIVENCHY
A seated shot highlights Givenchy's signature camouflage pattern this season, offering a close-up look at trousers reconstructed by Matthew M. Williams, an intricate hybrid of denim and the traditional Japanese "BORO" technique. A handcrafted goose feather gilet based on the 4G grid, worn under a cropped tailored jacket, demonstrates the savoir-faire of Givenchy's men's atelier. Key accessories include silver-tone GIV Cut earrings and a G Tears necklace and ring. The iconic Pandora bag, crafted from elegant grained leather, and his "GIV Cut" sunglasses are two of Taeyang's favorites on and off stage.


CREDITS
Artist: TaeYang @_youngbae_
Photographer and Artistic Director: Matthew M. Williams
Visual Director: Seajun Kim @kimseajun
Fashion Stylist: GeeEun @onlygeeeun
Hair Stylist: Hyunwoo Lee @ozikc
Make-up Stylist: Heakyung Lim

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