The VR/AR/MR creative platform "STYLY (https://styly.cc)" has collaborated with the fashion brand "HATRA (https://hatroid.com/)." The company has released content that allows users to experience the 3D look of new items in AR through its smartphone AR app "STYLY Mobile." STYLY has been selected as the AR content distribution platform for this initiative.
https://www.youtube.com/watch?v=GCDvl5J9Jco&feature=emb_logo
The AR content released this time is the printed T-shirt "TS-Tuner." The T-shirt graphic was designed by Ryohei Kaneda, who also designed the logo for "NEWVIEW," an experimental project/community that the company is developing in collaboration with Parco Co., Ltd. and Loftwork Inc. to pioneer new creative expressions and experience designs in three-dimensional space.
You can experience the AR content by installing the STYLY Mobile app from the item introduction page in HATRA E STORE ( https://hatroid.net/products/pre-ts-tuner-black ) and tapping the AR VIEW button.
Smartphone app "STYLY"
Google Play | https://play.google.com/store/apps/details?id=com.psychicvrlab.stylymr
App Store | https://itunes.apple.com/jp/app/id1477168256?mt=8
■About HATRA
We propose clothing as a portable space that allows you to take the comfort of a "room" outside.
Currently, we are exploring new forms of bodily expression through the application of 3D cloth simulation software "CLO".
Major exhibits include "Future Beauty - The Future of Japanese Fashion", "JAPANORAMA", and "Making FASHION Sense".
Winner of the 2018 JFLF AWARD.
Selected for the 2019 Tokyo New Fashion Designer Grand Prize.
The designer is Nagami Keisuke.
Born in Hiroshima in 1987.
Moved to France in 2006 to study couture techniques and draping.
Founded HATRA in 2010.
HATRA official website: https://hatroid.com/
HATRA E STORE: https://hatroid.net/
HATRA official Twitter: https://twitter.com/hatroid
■About STYLY
STYLY is a VR/AR/MR creative platform that provides artists with a platform for spatial expression. With STYLY, you can create a variety of spaces that express your imagination, such as conceptual shops, installations, and galleries. These spaces also allow you to share experiences never before possible in reality with the internet.
You can create VR spaces using just a web browser and it's compatible with Mac and Windows. It also works on standard PCs, not just VR-compatible PCs. It also works with 3D software like MAYA and Blender, as well as services like YouTube, SoundCloud, and Instagram, so you can easily import various materials and use them in your space creation. Coming in spring 2020, you'll be able to create and distribute content for AR using STYLY Studio, a VR production tool currently available.
Even without a VR-compatible PC or programming skills, you can distribute AR content for mobile devices by importing your favorite creative content into STYLY Studio, which runs in a web browser.
STYLY Official Site: https://styly.cc/
■ About Psychic VR Lab (https://psychic-vr-lab.com/)
As a creative platform for the XR era, we offer the cloud service "STYLY," which enables users to build and distribute XR spaces using only a browser. With the mission of creating a world where all artists can create XR spaces, we are promoting the use of XR in interfaces related to art, fashion, and lifestyle.
Click here for company press release details
https://www.youtube.com/watch?v=GCDvl5J9Jco&feature=emb_logo
The AR content released this time is the printed T-shirt "TS-Tuner." The T-shirt graphic was designed by Ryohei Kaneda, who also designed the logo for "NEWVIEW," an experimental project/community that the company is developing in collaboration with Parco Co., Ltd. and Loftwork Inc. to pioneer new creative expressions and experience designs in three-dimensional space.
You can experience the AR content by installing the STYLY Mobile app from the item introduction page in HATRA E STORE ( https://hatroid.net/products/pre-ts-tuner-black ) and tapping the AR VIEW button.
Smartphone app "STYLY"
Google Play | https://play.google.com/store/apps/details?id=com.psychicvrlab.stylymr
App Store | https://itunes.apple.com/jp/app/id1477168256?mt=8
■About HATRA
We propose clothing as a portable space that allows you to take the comfort of a "room" outside.
Currently, we are exploring new forms of bodily expression through the application of 3D cloth simulation software "CLO".
Major exhibits include "Future Beauty - The Future of Japanese Fashion", "JAPANORAMA", and "Making FASHION Sense".
Winner of the 2018 JFLF AWARD.
Selected for the 2019 Tokyo New Fashion Designer Grand Prize.
The designer is Nagami Keisuke.
Born in Hiroshima in 1987.
Moved to France in 2006 to study couture techniques and draping.
Founded HATRA in 2010.
HATRA official website: https://hatroid.com/
HATRA E STORE: https://hatroid.net/
HATRA official Twitter: https://twitter.com/hatroid
■About STYLY
STYLY is a VR/AR/MR creative platform that provides artists with a platform for spatial expression. With STYLY, you can create a variety of spaces that express your imagination, such as conceptual shops, installations, and galleries. These spaces also allow you to share experiences never before possible in reality with the internet.
You can create VR spaces using just a web browser and it's compatible with Mac and Windows. It also works on standard PCs, not just VR-compatible PCs. It also works with 3D software like MAYA and Blender, as well as services like YouTube, SoundCloud, and Instagram, so you can easily import various materials and use them in your space creation. Coming in spring 2020, you'll be able to create and distribute content for AR using STYLY Studio, a VR production tool currently available.
Even without a VR-compatible PC or programming skills, you can distribute AR content for mobile devices by importing your favorite creative content into STYLY Studio, which runs in a web browser.
STYLY Official Site: https://styly.cc/
■ About Psychic VR Lab (https://psychic-vr-lab.com/)
As a creative platform for the XR era, we offer the cloud service "STYLY," which enables users to build and distribute XR spaces using only a browser. With the mission of creating a world where all artists can create XR spaces, we are promoting the use of XR in interfaces related to art, fashion, and lifestyle.
Click here for company press release details
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