Tiffany & Co. will reopen its newly renovated Tiffany & Co. Ginza flagship store on July 7, 2023. The store will incorporate elements of its New York flagship store, which celebrated its long-awaited reopening in April of this year, and will be reborn as the latest flagship store in Japan, brimming with the creativity unique to a brand born in New York.


©Tiffany & Co.

Japan has been an important location for Tiffany & Co. since its opening in 1972 as its third store outside the United States. The Tiffany & Co. Ginza flagship store opened in its current Ginza 2-Chome location in 1996 and was subsequently renovated once more in 2008. The renovation will retain the façade, designed by renowned Japanese architect Kengo Kuma, while the interior will be transformed into a new space that reflects the essence of the New York flagship store throughout. Building on Tiffany's nearly two-century history, this iconic flagship store beautifully blends tradition and innovation.

The Tiffany Ginza flagship store spans approximately 890 square meters and spans two floors. The interior space exudes a sophisticated warmth with gently curved details and a soft color palette. The first floor features iconic collections such as Tiffany's signature "Tiffany T," "Tiffany Hardwear," and "Tiffany Lock." Numerous artworks are on display throughout the store, and the Diamond Vitrine, Tiffany's latest design concept, symbolizing the "Diamond King," will immerse visitors in the modern and sophisticated world of Tiffany.

In addition, a space dedicated to Elsa Peretti, one of Tiffany's legendary designers, will be created on the first floor. Peretti, who took over as Tiffany's designer in 1974, captivated the world with her organic and sensual designs. This organic space, unique to Peretti, who sought inspiration from the natural world, features cork fixtures inspired by the form of her signature "Bean Design," creating a unique worldview.


©Tiffany & Co.

Up on the second floor, you'll find a modern, sophisticated and luxurious space. This floor is centered around Tiffany's bridal collection, the pride and joy of the brand that embodies love. We offer a wide range of engagement and wedding ring styles, including the Tiffany® Setting, a six-prong setting that holds the diamond high, first invented by founder Charles Lewis Tiffany in 1886.


©Tiffany & Co.

Tiffany & Co. Ginza is Japan's temple of high jewelry, showcasing the brand's unparalleled high jewelry pieces. The new store will also feature a space that embodies the worldview of legendary designer Jean Schlumberger, whose exceptional creativity and artistic sensibility have earned him the adoration of countless celebrities since he joined Tiffany in 1956. His signature work, the timeless "Bird on a Rock" brooch, as well as other exquisite high jewelry pieces will be on display.


©Tiffany & Co.

The newly refurbished Private Salon will feature an exclusive space designed to recreate a luxurious residential space. The warm color palette and modern furniture reminiscent of art pieces create a relaxing atmosphere.

To commemorate the reopening, Tiffany will exhibit a number of rare archive pieces owned by Tiffany at the Ginza flagship store. This will include a 1900 garland-style diamond necklace and a variety of jewelry and objects with designs linked to Japan. In addition, the World Baseball Classic Championship Trophy, which Tiffany has been producing since 2005, will be on special display for a limited time.

Also available exclusively at the Ginza flagship store is the Tiffany Coffee Cup, a limited-edition colorway that adds a touch of luxury to everyday life. Furthermore, new jewelry from the Tiffany Rock collection, which launched at the end of last year, will be available exclusively at the Ginza flagship store.

At the Tiffany Ginza flagship store, reborn with its roots in New York DNA, visitors can experience a new chapter for Tiffany through experiences filled with the brand's signature creativity. This story continues with the grand opening of the Tiffany Omotesando store in early September.