GUESS, a lifestyle brand from Los Angeles, USA, will open its first Japanese street-level store, GUESS SHINSAIBASHI, in Shinsaibashi, Osaka, on March 14th.
The brand re-launched in Japan in Spring/Summer 2014. The brand's first directly managed store in Japan, GUESS Laforet Harajuku, features iconic advertising visuals from the brand's past, expressing its unique worldview.
The new store features a completely new design concept, setting it apart from previous stores. Features include a striking triangular wall with a white and gold combination and a chic accessory area in monochrome, creating an open and airy space.
To commemorate the store's opening, GUESS will release exclusive Shinsaibashi-exclusive models of its GUESS WATCH. The two models featured feature a beautiful white and gold combination, perfectly embodying the store's concept. The elegant ivory white "SUPER OVERDRIVE" (27,000 yen) has a unique, understated design that matches both on and off-duty styles. Meanwhile, the "OASIS" (32,000 yen) has a sporty face with white and gold decorations that give it a luxurious feel.

The limited edition "GUESS WATCH" model will be available only at this store, not only in Japan but also in the rest of Asia.