Isetan Shinjuku and the magazine SPUR have teamed up to open a fictional hotel called SPUR HOTEL on each floor of the store's main building from March 4th to 10th. The event will feature hotel-themed items and services on each floor, allowing guests to enjoy the hotel's unique hospitality and extraordinary atmosphere as they wander around the building. The second floor of the building will be likened to the entrance of the fictional hotel, with the beauty apothecary on the second basement floor representing a spa, the first floor representing a powder room, the third floor representing a poolside bar and room service, the fourth floor representing a guest room, the fifth floor representing a suite room, and the sixth floor representing a garden, with limited-edition products available on each floor. One notable feature is the bed linen created in collaboration with a French bed linen brand on the living room floor of the main building's fifth floor, which will be remodeled and reopened on March 4th. The simple design, featuring the SPUR HOTEL logo on cotton satin, is so perfect it makes you feel like you're in a real hotel. Towels and bathrobes featuring the logo are also available, perfect for those who want to experience the hotel atmosphere at home. "AMERICANA" also offers useful travel items, such as bags (4,000 yen) and drawstring bags (4,000 yen) featuring the SPUR HOTEL logo. "Beautiful People" has also designed cushion covers featuring trench coats and rider jackets (trench style 23,000 yen, rider style 30,000 yen), perfect for the modern hotel entrance. Workshops are also available during the event, including one where you can create your own original Kutani ware by applying modern and pop illustrated stickers to traditional Kutani ware, a type of pottery made in southern Ishikawa Prefecture. Some sessions are open to parents and children, so you might just feel the excitement of a family trip. During the event, a stamp rally will be held using the "SPUR HOTEL STORY GUIDE," which will be distributed at the Center Park on the second floor of the main building and on each floor. The first 300 people to collect five stamps on each floor will receive an original notebook and ballpoint pen.