Nihonbashi Mitsukoshi Main Store is hosting a building-wide campaign called "Hanabana Festival - Floral Terroir," featuring authentic spring items on each floor. The campaign runs until March 3rd.
The store has decorated the entire building with flowers to create a spring mood, allowing customers to experience with all five senses the "exhilaration of welcoming a new season," "Japanese aesthetic sense and culture," and "gratitude for nature."
The main visual for the campaign is a collaboration between flower artist Azuma Makoto and Tokyo-based creative unit KAPPES, which created an image of modern Japanese creation. The exhibition features vases made from traditional Japanese materials and plants from Edo gardening and bonsai, arranged in a photo collage style to depict a single plant. The combination of cropping and close-ups creates a visual that captures the most beautiful moments of the vases and plants, both individually and in groups.
During the exhibition, works by flower artists Shinichi Nagatsuka and Kazumasa Kubo, selected by the flower lifestyle magazine "Hana Jikan," will be exhibited in key spots on each floor. Approximately 400 mannequins, primarily on the store's fashion floor, will be adorned with flower headdresses and flower hats.
In addition, surprise mini-concerts featuring professional musicians will be held throughout the store, themed around flowers. In collaboration with Yamaha, visitors can experience playing instruments such as flutes, violins, and guitars, and enjoy the latest audio equipment. The store's "Hajimari Cafe" on the 7th floor will host in-store concerts (22nd, 25th, 28th, and March 1st), wind and string instrument experience sessions (March 1st), and an acoustic guitar experience session (28th). The store's daily Japanese tableware section on the 5th floor will feature a corner titled "Flower Vase Freedom - Jazz of Flowers and Vessels Flowing Through Everyday Life," where customers can freely arrange flowers in their favorite vessels as vases. Pottery artist Masako Niimi's water basin (47,000 yen) and metal sculptor Yasuhiro Kadoi's Cylindr (20,000 yen) will be on sale. A workshop by Hiroe Kato, owner of Atelier Le Coeur, will also be held (28th from 2:00 PM and 4:00 PM / 5,000 yen including vessel and materials), where customers can learn tips and tricks for arranging flowers freely and tastefully without being bound by convention, as well as how to care for them.
