To celebrate the 75th anniversary of the birth of Bvlgari's long-loved icon, the Serpenti (Italian for snake), the Bvlgari Serpenti 75th Anniversary Pop-Up Store will open at Roppongi Hills O-Yane Plaza for a limited time from April 28 to May 14, 2023.




The venue, which evokes the supple body of Bvlgari's proud Serpenti creations, will feature not only new products but also a game themed around the Serpenti 75 called "Snake Game," as well as a section where you can experience the history and archives of the Serpenti in 3D.




The Serpenti offers a surprising interpretation of the hexagonal scale motif, evolving into a series of captivating shapes with an unparalleled combination of precious gemstones, captivating design and creative craftsmanship. From heritage pieces to the modern and sophisticated style of today's Serpenti Viper, this icon remains a symbol of bold change, constantly evolving into new movements and shapes.



Also at the opening, Bvlgari ambassador Mori Hoshi was welcomed, captivating the audience with her captivating jewelry filled with Bvlgari's creativity.






【Items worn by Mori Hikari】

Serpenti
Necklace
PG x MOP x DIA

Serpenti
Earrings
PG x MOP x DIA

Serpenti Tubogas Infinity
Watch
PG x DIA
11,704,000 yen (tax included)

Serpenti Viper
Ring
PG x DIA
2,211,000 yen (tax included)

Serpenti Viper
Ring
PG x DIA
1,221,000 yen (tax included)

Serpenti
Bag
Calfskin
335,500 yen (tax included)

#Bulgari #Serpenti #Serpenti75 #BulgariSerpentiPopup


Contact:
Bulgari Japan
03-6362-0100
https://www.bulgari.com/ja-jp/