Mame Kurogouchi will be holding a "family"-themed pop-up event, "HOME," at The Stage on the first floor of the Isetan Shinjuku Main Building from February 19th to 25th.


Based on the concept of "Embrace," the 2020 Spring/Summer collection interprets the wrapping that surrounds us from various perspectives across time and countries. In addition to exclusive items inspired by the collection, the pop-up event will also feature the brand's first-ever baby and kids' collection. There will also be a limited-edition sale of sweets that embody "Embrace."  

Clockwise from top left: "Flower Print Dress (Women's)" ¥56,000, "Flower Print Dress (Girls')" ¥30,000, "Black Dress (Girls')" ¥30,000, "Black Dress (Women's)" ¥64,000
Exclusive items include women's and girls' dresses, baby bibs, and swaddling blankets, all made from limited-edition fabric featuring the original floral pattern also used in the Spring/Summer 2020 collection. Other items also available include the brand's iconic black dress with lace embroidery on the sleeves, and a new PVC bag with a compact design that can be used by both parents and children.


From left: "Mini PVC Bag" (35,000 yen), "Flower Print Bib & Swaddling Cloth (Baby)" (14,500 yen)
A limited number of original shopping bags will also be given away to those who make a purchase at this pop-up event.  The products will also be available for purchase on the online store (https://isetan.mistore.jp/onlinestore/women/mame/index.html) from 10am on February 20th (the page will be displayed from 10am on February 12th).