A fashion show was held on the 3rd floor of Isetan Shinjuku on the 5th, showcasing new Spring/Summer 2013 collections from ANNA SUI, 3.1 Phillip Lim, NINA RICCI, and MARC JACOBS. Trendy floral designs, elegant dresses, and gorgeous printed dresses worn by twin models presented the latest fashions for fashion-conscious women. The audience watched intently with cell phones and cameras in hand. The fashion floor on the 3rd floor of Isetan Shinjuku recently reopened. The area where the runway was installed featured a 1.4m x 11m LED digital signage spanning the ceiling and walls. This was installed to coincide with the store's recent remodeling, allowing for in-store fashion shows; the signage is usually used for environmental design. Further in-store shows are planned, with the next one on December 14th. CARVEN is scheduled to unveil its new collection.