LK Salon, which offers a jewelry collection centered on natural and lab-grown diamonds, will host a pop-up in the promotion space on the first floor of the main building of Isetan Shinjuku for three days from April 26th to 28th.

Despite not having a physical store and selling exclusively online, the brand has garnered a strong following. Three years after its founding, this will be its first in-person event, driven by the desire to "allow more customers to experience the brand's jewelry."


Courtesy of LK Salon

LK Salon's greatest priority in creating jewelry is the careful selection of high-grade, individually beautiful stones. From the selection of stones to the design, this brand is uncompromising in its commitment to quality and beautiful brilliance. The brilliance of carefully selected diamonds is fully unleashed through meticulous design. Seeing their quality in person is a testament to their beauty and popularity.


Courtesy of LK Salon

Notably, LK Salon places great importance on environmental considerations and giving back to society. They have consistently avoided excessive packaging in their supply chain and consistently advocated for minimal packaging. While the brand typically specializes in high-end jewelry, for this charity project, they are offering their pieces at affordable prices to reach as many customers as possible.

And now, the long-awaited new addition to the charity's "Baby Series," the "Baby Butterfly" (natural diamond), is being released. Small yet powerfully shining, the Baby Butterfly embodies the same high quality and attention to detail that LK Salon is known for, just as it does for its high jewelry line.

Thanks to the support of our customers, we have donated 13 million yen to Good Neighbors Japan and 10 million yen to the certified NPO Maggie's Tokyo. We have received wonderful feedback from our customers, who say, "This donation has given me the opportunity to think about what I can do, not just what society has given me." Our staff, too, live each day with a positive attitude, hoping to have a positive impact on society by creating beautiful jewelry. If you agree, why not take this opportunity to take a step toward giving back to society with LK Salon? We look forward to working with you on various projects.

Mayumi Kawamura, Director of LK Salon


Courtesy of LK Salon

This pop-up will be the first opportunity to see in person not only natural diamond jewelry, but also lab-grown diamonds offered by LK Salon, which has been featured in international media as a leader in lab-grown diamonds in Japan. This will be a valuable pop-up, along with the charity series, which will be sold first at Isetan Shinjuku.