Two years ago, Emporio Armani celebrated its 40th anniversary, a major milestone. Under the motto "THE WAY WE ARE," the brand held a retrospective, published a magazine, and launched a digital campaign. Following the highly successful two previous digital campaigns, a special website has been launched this year as well.


Courtesy of EMPORIO ARMANI

Since its launch in 1981, Emporio Armani has established itself as a brand with diverse appeal, like a "container." Its slogan is "urban life, dynamism, infinite possibilities, innovation, and sportiness." Emporio Armani has always valued these keywords and prides itself on being a brand that can empathize with anyone, regardless of age or gender. The brand's logo, the eagle, symbolizes transcending borders, race, and all other boundaries, as well as those with a strong individuality and the ability to express themselves through fashion. For this campaign, we have selected seven individuals with distinctive personalities who can wear Emporio Armani's playful, urban Spring/Summer 2023 collection with their own unique sensibilities. Emporio Armani designer Giorgio Armani frequently expresses his philosophy that "clothes should be in keeping with the individuality of the wearer. The clothes should not be the focus, but the wearer." As with the previous two campaigns, the individual personalities of the seven individuals featured in this campaign are the primary content. These seven individuals, who "express themselves through fashion," express the brand's identity through the unwavering Emporio Armani filter.
[Cast List]
Haru Izumi / Model
Aria Pokey / Model
Yuko Nagata / Model
ARAKI.R / Model
Kawak / Model & Influencer
Momoe Okamoto / Model
Takato Yano / Model
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In the campaign, stylist Go Momose coordinates outfits for each of the seven models, reflecting Giorgio Armani's philosophy that "communication from the brand should not be one-sided, but should be mutually resonant." At times, women wear men's items, and the various Emporio Armani items and outfits are adapted to each individual's individuality, expressing the brand's broad worldview.

Haru Izumi / Model
Aria Pokey / Model
Yuko Nagata / Model
ARAKI.R / Model
Kawak / Model/Influencer
Momoe Okamoto / Model
Takato Yano / Model

Courtesy of EMPORIO ARMANI

[Digital campaign special website]
https://www.armani.com/ja-jp/experience/emporio-armani/jp-digital-styling-session

【Digital Campaign Video】
https://youtu.be/uskoDiaMOMg


【Digital Campaign Original Logo Sticker】
Starting Monday, April 24th, *customers who make a purchase on Armani.com, and **customers who register for the official Armani LINE account at participating Emporio Armani boutiques will receive original campaign stickers on a first-come, first-served basis.
*Applies to Emporio Armani products only. (Giorgio Armani and A|X Armani Exchange are excluded.)
**Please check the special campaign website for participating stores.
*The sticker giveaway will end while supplies last.
[Digital Campaign Original Photo Content]
Digital photo machines will be available at Emporio Armani Ginza, Omotesando, and Kobe stores for one month starting Saturday, April 29th (national holiday). You can enjoy digital photos in these limited-time, original design frames.


Stores with digital photo machines:
Emporio Armani Ginza Store
Business hours: 11:00-21:00, irregular holidays
Address: 1F & 2F Tokyu Plaza Ginza, 5-2-1 Ginza, Chuo-ku, Tokyo
Telephone: 03-3575-6571

Emporio Armani Omotesando Store
Business hours: 11:00-20:00, irregular holidays
Address: 1F & 2F Oak Omotesando, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo
Telephone: 03-5778-1631

Emporio Armani Kobe Store
Business hours: 11:00-20:00, irregular holidays
Address: 1F & 2F Kobe Diamond Building, 48 Akashicho, Chuo-ku, Kobe, Hyogo Prefecture
/>Tel: 078-333-2007


[Emporio Armani]
A brand founded in Milan, Italy in 1981. Designer: Giorgio Armani. Valuing comfort and free-flowing ideas, the brand offers a variety of urban, sophisticated items. In Italian, Emporio means "a large market where everything is available." As its name suggests, Emporio Armani offers a wide range of items, including not only men's and women's clothing and accessories, but also watches, perfumes, underwear, and sportswear.

Official website: https://www.armani.com Instagram
Official account: https://www.instagram.com/emporioarmani/
Official Facebook account: https://www.facebook.com/EmporioArmani/
Official YouTube account: https://www.youtube.com/Armani
Official Twitter account: https://twitter.com/ARMANI_JAPAN
Official LINE account: https://lin.ee/jg1Lsbv

Contact:
Giorgio Armani Japan
03-6274-7070