Louis Vuitton has unveiled its latest travel campaign for its Horizon luggage collection, designed by Marc Newson. The exciting campaign, titled "Horizons Never End," stars world champion Lionel Messi.
©LOUIS VUITTON
The campaign kicks off with Lionel Messi setting off on a journey with his Horizon luggage as his only travel companion. In a series of images by fashion photographer and film director Glenn Luchford, the football legend is seen sitting on a bench in an airport terminal, his legs stretched out on top of his Horizon rolling luggage. Messi is also seen sitting on Louis Vuitton's iconic trunk on an airport tarmac, embarking on a far-flung adventure with his Horizon luggage. A Monogram soccer ball rests at his feet, emanating the same aura as he does on the pitch.
Marc Newson, one of the most influential industrial designers of our time, has been reinterpreting the essence of travel for Louis Vuitton since 2014 through his unique perspective. His first collaboration with the Maison, "Icons and Iconoclasts: Celebrating Monogram," saw him create an "ultimately contemporary backpack" featuring vibrant, playful colors. Since then, he has continued to design and develop numerous Louis Vuitton travel essentials, including the Horizon Soft, an ultra-lightweight rolling luggage made from thermoplastic knit, in 2019, and an elegant, modern reinterpretation of the Pegasus suitcase in 2022.
First unveiled in 2016, the now-iconic Horizon collection by Marc Newson has since become a true milestone in the Louis Vuitton luggage family, thanks to its unique design, durability, and exceptional functionality. Each ultra-lightweight case is crafted from a single piece of mesh with a 3D aged shape, covered in specially developed Monogram or Damier canvas and trimmed in natural cowhide, true to the Maison's proud trunk-making heritage. The exterior trolley system, featuring silent miniature casters, offers 360° of rotation for enhanced mobility, while the completely flat interior provides exceptional storage capacity.
The first chapter of "Horizons Never End," featuring Lionel Messi, is being promoted globally through media outlets and social media.
https://youtu.be/822uxjVURn8
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently combined innovation and style to create distinctive designs of the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are testament to Louis Vuitton's dedication to craftsmanship.
©LOUIS VUITTONThe campaign kicks off with Lionel Messi setting off on a journey with his Horizon luggage as his only travel companion. In a series of images by fashion photographer and film director Glenn Luchford, the football legend is seen sitting on a bench in an airport terminal, his legs stretched out on top of his Horizon rolling luggage. Messi is also seen sitting on Louis Vuitton's iconic trunk on an airport tarmac, embarking on a far-flung adventure with his Horizon luggage. A Monogram soccer ball rests at his feet, emanating the same aura as he does on the pitch.
Marc Newson, one of the most influential industrial designers of our time, has been reinterpreting the essence of travel for Louis Vuitton since 2014 through his unique perspective. His first collaboration with the Maison, "Icons and Iconoclasts: Celebrating Monogram," saw him create an "ultimately contemporary backpack" featuring vibrant, playful colors. Since then, he has continued to design and develop numerous Louis Vuitton travel essentials, including the Horizon Soft, an ultra-lightweight rolling luggage made from thermoplastic knit, in 2019, and an elegant, modern reinterpretation of the Pegasus suitcase in 2022.
First unveiled in 2016, the now-iconic Horizon collection by Marc Newson has since become a true milestone in the Louis Vuitton luggage family, thanks to its unique design, durability, and exceptional functionality. Each ultra-lightweight case is crafted from a single piece of mesh with a 3D aged shape, covered in specially developed Monogram or Damier canvas and trimmed in natural cowhide, true to the Maison's proud trunk-making heritage. The exterior trolley system, featuring silent miniature casters, offers 360° of rotation for enhanced mobility, while the completely flat interior provides exceptional storage capacity.
The first chapter of "Horizons Never End," featuring Lionel Messi, is being promoted globally through media outlets and social media.
https://youtu.be/822uxjVURn8
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently combined innovation and style to create distinctive designs of the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are testament to Louis Vuitton's dedication to craftsmanship.
