Tote bags are in highest demand during this time of year, with the start of a new life, long holidays, and travel season. As lifestyles diversify, tote bags are increasingly used in business settings, where digital devices like laptops and tablets are increasingly being carried around. With the upcoming travel season for camping and golf, tote bags are simple yet the ultimate in practicality, allowing you to carry all the essentials you need, like towels, a change of clothes, and razors. A curated pop-up called "THE TOTE," focusing on this sought-after item, will open on the first basement floor of the Isetan Shinjuku Men's Building on April 26, 2023. Tote bags from approximately 20 brands will be available in six categories.
1. Beloved "Classic (Signature)" and "Evolved (Modify)" Tote Bags from Talented Brands
We'll be focusing on popular classic models from each brand that have been loved for many years. We'll also be proposing evolved models that respond to feedback such as "They're a little too big" and "I want a color that's easy for women to carry."
Genderless in both color and design
Left: W40×H30×D15cm 97,900 yen
Right: W40×H30×D15cm 97,900 yen
continues to create bags with traditional construction and sophisticated designs, with excellent designs that are suitable for not only men and women, but also for all ages and occasions. The signature model "15/20/LD+DS" is a simple model made from soft leather. The leather used is soft kip, which is tanned with chrome-free synthetic tannins, making it environmentally friendly. In addition to the standard color lineup of black, navy, asphalt (gray), and tortora (beige), a new pale pink color has been introduced as an "evolved (Modify)" color. The faded pink color is easy for men to carry, and it should also be easy to share with a partner.
2. A "New Classic" tote that can be used for a wide range of daily occasions
From classic suits to casual bags, we propose a hybrid New Classic tote that can be used both on and off the job.
The subtle glimpses of the Japanese sense of beauty
W34×H39×D13.5cm 77,000 yen
A highly functional bag brand from Tokyo has collaborated with designer brand HEUGN, which is based on the theme of Japanese aesthetics. This one-shoulder tote bag was designed as "a bag that would go with HEUGN's style," specializing in modern silhouettes such as drop shoulders and a relaxed fit. The convenient size and the curved lines of the opening that follow the body are truly characteristic of the Japanese sense of beauty. The leather used for the main body is environmentally friendly Italian kid leather, and the bag is made with great care in the materials used. Pre-sale at select stores, including the Isetan Shinjuku Men's Building. *General release is scheduled for August 2023. 3. A tote bag that will satisfy even the most discerning customers A collaboration between Tomoka Takada, a global fashion creator who embodies the latest trends, and ACATE. The bag is finished in a way that makes use of her sense for updating classic items, and will satisfy even the most discerning customers.
Made of crisp nylon and leather, it is both light and luxurious
＜ACATE＞ x Fashion Director Tomoka Takada
W41×H46×D10cm 61,600 yen
Designed and created by fashion director Tomoka Takada and the up-and-coming Italian bag maker ＜ACATE＞. Based on a helmet bag motif, the design does not interfere with your outfit. Another feature is the shoulder strap, making it comfortable even when you want to keep both hands free, such as when riding a bicycle.
4. The joy of discovering what suits your taste. Custom Tote Bag
Introducing a minimalist tote bag that can be used for any occasion from the simple and modern Oba Bags. Enjoy customizing it to create something "unique and special."
A minimalist tote created with history and craftsmanship
＜OHBABA＞
Left: Size S W26×H25×D14cm 77,000 yen
Middle: Size M W29×H32×D15cm 99,000 yen
Right: Size L (long) W36×H34×D15cm 110,000 yen
A single-piece tote bag that makes full use of craftsmanship that has been handed down for over 80 years. It is also characterized by its minimalist construction, which minimizes the visible stitching. It can be ordered in four sizes (the handle length can also be selected for the right) and 12 leather colors. The Italian shrunk leather has an amazingly soft finish.
5. A tote bag recommended as an affordable entry model
This model offers excellent cost performance by combining the functionality of the original model with a reasonable and simple interior.
Entry-price model available for pre-sale at Isetan Shinjuku Men's Store
W40×H30.5×D15cm 45,100 yen
, popular for its collections that make use of the handiwork of artisans while reconstructing traditional bag styles in a modern and elegant way, will be releasing its new model, "Raise," for pre-sale at Isetan Shinjuku Men's Store. The front and gusset are integrated to create an elegant and soft form. The color variations have been expanded, making this a model that can be worn by both genders and people of all ages. *Sales will begin at ETiAM stores and other locations from Wednesday, May 3rd (national holiday).
6. One-mile tote that can be used freely
When you go out for a walk with your smartphone, wallet and keys, is it pointless to have your pockets stuffed to the brim?! You're sure to find yourself strolling around the neighborhood on a whim. Here is a lineup of tote bags that are sure to come in handy for those one-mile outings.
A convenient size for everything from golf to strolls around the neighborhood
W28×H23×D13cm 26,400 yen each
Introducing items that exude sophistication and modernity from, a brand suitable for everyday use. This tote bag, which can also be used as a cart bag, is made from lightweight, soft leather with a punched camouflage pattern. It is also highly functional, with space to store plastic bottles and a pocket that is just the right size for carrying a smartphone. The pull tab comes with a charm made through fair trade in El Salvador.
1. Beloved "Classic (Signature)" and "Evolved (Modify)" Tote Bags from Talented Brands
We'll be focusing on popular classic models from each brand that have been loved for many years. We'll also be proposing evolved models that respond to feedback such as "They're a little too big" and "I want a color that's easy for women to carry."
Genderless in both color and design
Left: W40×H30×D15cm 97,900 yen
Right: W40×H30×D15cm 97,900 yen
2. A "New Classic" tote that can be used for a wide range of daily occasions
From classic suits to casual bags, we propose a hybrid New Classic tote that can be used both on and off the job.
The subtle glimpses of the Japanese sense of beauty
W34×H39×D13.5cm 77,000 yen
A highly functional bag brand from Tokyo has collaborated with designer brand HEUGN, which is based on the theme of Japanese aesthetics. This one-shoulder tote bag was designed as "a bag that would go with HEUGN's style," specializing in modern silhouettes such as drop shoulders and a relaxed fit. The convenient size and the curved lines of the opening that follow the body are truly characteristic of the Japanese sense of beauty. The leather used for the main body is environmentally friendly Italian kid leather, and the bag is made with great care in the materials used. Pre-sale at select stores, including the Isetan Shinjuku Men's Building. *General release is scheduled for August 2023. 3. A tote bag that will satisfy even the most discerning customers A collaboration between Tomoka Takada, a global fashion creator who embodies the latest trends, and ACATE. The bag is finished in a way that makes use of her sense for updating classic items, and will satisfy even the most discerning customers.
Made of crisp nylon and leather, it is both light and luxurious
＜ACATE＞ x Fashion Director Tomoka Takada
W41×H46×D10cm 61,600 yen
Designed and created by fashion director Tomoka Takada and the up-and-coming Italian bag maker ＜ACATE＞. Based on a helmet bag motif, the design does not interfere with your outfit. Another feature is the shoulder strap, making it comfortable even when you want to keep both hands free, such as when riding a bicycle.
4. The joy of discovering what suits your taste. Custom Tote Bag
Introducing a minimalist tote bag that can be used for any occasion from the simple and modern Oba Bags. Enjoy customizing it to create something "unique and special."
A minimalist tote created with history and craftsmanship
＜OHBABA＞
Left: Size S W26×H25×D14cm 77,000 yen
Middle: Size M W29×H32×D15cm 99,000 yen
Right: Size L (long) W36×H34×D15cm 110,000 yen
A single-piece tote bag that makes full use of craftsmanship that has been handed down for over 80 years. It is also characterized by its minimalist construction, which minimizes the visible stitching. It can be ordered in four sizes (the handle length can also be selected for the right) and 12 leather colors. The Italian shrunk leather has an amazingly soft finish.
5. A tote bag recommended as an affordable entry model
This model offers excellent cost performance by combining the functionality of the original model with a reasonable and simple interior.
Entry-price model available for pre-sale at Isetan Shinjuku Men's Store
W40×H30.5×D15cm 45,100 yen
6. One-mile tote that can be used freely
When you go out for a walk with your smartphone, wallet and keys, is it pointless to have your pockets stuffed to the brim?! You're sure to find yourself strolling around the neighborhood on a whim. Here is a lineup of tote bags that are sure to come in handy for those one-mile outings.
A convenient size for everything from golf to strolls around the neighborhood
W28×H23×D13cm 26,400 yen each
Introducing items that exude sophistication and modernity from
"THE TOTE"
Dates: April 26th (Wed) – May 9th (Tue), 2023, 10:00 AM – 8:00 PM
Venue: Isetan Shinjuku Men's Store, B1F Bags
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1-minute walk from Shinjuku-sanchome Station on the Tokyo Metro Marunouchi Line, 5-minute walk from JR Shinjuku Station
Brands available: ＜ACATE＞, ＜Courtney Orla＞, ＜Daniel&Bob＞, ＜DUREN＞, ＜ETiAM＞, ＜FARO＞, ＜Felisi＞, ＜Flathority＞, ＜FRANCOIS RENIER＞ Renier, FUJITAKA, Livelty O, Magnu, MANIUNO, PELLE MORBIDA, S.MANO, texnh, UNKNOWN PRODUCTS, Obasan Bags, and more (Listed in alphabetical order).
*All prices include tax.
*The details of this event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
Dates: April 26th (Wed) – May 9th (Tue), 2023, 10:00 AM – 8:00 PM
Venue: Isetan Shinjuku Men's Store, B1F Bags
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1-minute walk from Shinjuku-sanchome Station on the Tokyo Metro Marunouchi Line, 5-minute walk from JR Shinjuku Station
Brands available: ＜ACATE＞, ＜Courtney Orla＞, ＜Daniel&Bob＞, ＜DUREN＞, ＜ETiAM＞, ＜FARO＞, ＜Felisi＞, ＜Flathority＞, ＜FRANCOIS RENIER＞ Renier, FUJITAKA, Livelty O, Magnu, MANIUNO, PELLE MORBIDA, S.MANO, texnh, UNKNOWN PRODUCTS, Obasan Bags, and more (Listed in alphabetical order).
*All prices include tax.
*The details of this event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
