Max Mara will open pop-up shops, "TailleurSartoreiale Max Mara," at the Isetan Shinjuku Main Building and the Nihonbashi Mitsukoshi Main Store.

The shops will feature the brand's "Projetto Tailleur Sartoreiale" jacket collection, launched in AW14. This jacket took more than twice the time it normally takes to make, pursuing the precision and care of handmade craftsmanship.

The brand's second season, the SS15 collection, is inspired by the New York-based executive career woman who is active globally. It features summery designs with mother-of-pearl buttons and supple fabrics that are both comfortable and breathable.

During the event, a sartorial expert will travel from Italy to Japan to select the perfect piece for each individual. The event will be held at the Center Park on the 4th floor of the main building of Isetan Shinjuku from February 18th to 23rd, and at Space #3 on the 3rd floor of the main building of Nihonbashi Mitsukoshi Main Store from February 25th to March 3rd.