Shibuya Scramble Square, a complex directly connected to the station and set to become a new landmark in Shibuya, will open on November 1st.
Of the shopping and restaurant floors spanning from the 2nd basement floor to the 14th floor, the Luxury Floor on the 3rd floor, which connects directly to the station ticket gates, can be said to be the city's landmark.

The floor also houses a concept store that continues on from Tiffany's Cat Street, as well as Givenchy's world-first concept store.
Ahead of the opening, we introduce notable stores and limited-edition items.

Tiffany's Second Concept Store at Shibuya Scramble Square

Tiffany & Co. is opening a concept store, Tiffany at Shibuya Scramble Square, following on from Tiffany at Cat Street in Harajuku.

The interior design is different from a regular boutique, with the entrance surrounded by Tiffany blue panels featuring a wheatleaf pattern, and the walls covered in white and Tiffany blue.


The store is equipped with vending machines selling perfumes and other items, as well as a personalization machine that allows you to engrave original designs on purchased items, offering unique experiences and services.


Also noteworthy is the playful display of the home and accessories collection. There is an array of items to brighten up your everyday life, including table tennis rackets, a Tiffany Blue paper cup-style cup set with the logo, and travel goods. The store will offer a wide selection of Tiffany's iconic jewelry, including "Tiffany T," "Tiffany HardWear," and "Tiffany Paper Flowers," as well as home and accessories.

A Special Collection Featuring Givenchy's First Concept Store

Givenchy has opened a new store with a "pop-up" concept. This will be the only concept store in the world that changes its interior with each season.

When the store first opened, the design was inspired by the Spring/Summer 2019 haute couture collection, with neon, chain logos, and LED displays of "GIVENCHY" creating an urban, pop atmosphere.


What catches the eye are the displays of molded replicas of the new bow bags, each shaped like a large ribbon, lined up on the pure white wall. The fixtures, designed to resemble haute couture gift boxes, are adorned with ribbons featuring the Maison's iconic chain logo. The store will also carry the exclusive "Winter of Eden Capsule" collection, featuring carefully selected items from the Fall/Winter 2019 collection. This collection will include limited-edition apparel featuring a V-cut design with a chain logo, as well as shark-motif card cases and coin cases.

Limited-edition items from Sacai and Valentino will also be available.

To commemorate the store's opening, a limited-edition outerwear piece will be released. The special outerwear piece is a hybrid of a down jacket and denim, available in one style for both men and women, and in two colors: khaki x blue and black x black. It will be available from November 1st, but is sure to sell out quickly.

In addition, Valentino will open a store selling women's accessories, including bags, shoes, and small items. To celebrate the opening, a limited-edition "raspberry pink" colorway of a small shoulder bag and mini tote from the popular Rockstud collection will be released. Other brands on this floor include Balenciaga, Stella McCartney, Saint Laurent, Bvlgari, Jimmy Choo, Kenzo, and the cosmetics store Dior Backstage Studio. Some stores will be holding pre-sales and opening campaigns, so be sure to check them out on November 1st when the store opens.