BEAUTY APOTHECARY, a shop located on the second basement floor of the main building of Isetan Shinjuku, stocks natural cosmetics and food from around the world, and is celebrating its 11th anniversary this year. Based on the concept of "wanting to be the customer's go-to beauty shop," the shop has been hosting numerous events and developing new brands, while sincerely addressing customers' concerns about beauty and health. Check out the hottest items we recommend this fall at Beauty Apothecary, where you'll discover new discoveries and feel excited every time you visit!
The journal vol. 33 is a collaboration between CYAN, a beauty and lifestyle magazine beloved by discerning women, and Beauty Apothecary.
This fall, we'd like to recommend "clean skin and striking, bold hair and makeup." Learn the perfect balance of a ladylike, refined look with a sophisticated feel, and try a fresh take on the look.
Today, we spoke with Tomoko Okada, a hair and makeup artist active in advertisements and numerous fashion magazines, about her method for creating a trendy look with rich autumn makeup and how to achieve nuanced hairstyles using different styling products.
This fall, brown and orange colors that evoke the power of the earth are in style. Aim for unpretentious femininity. "For eyeshadow, I added a splash of color to the outer corner of my eye to add a sophisticated, playful touch and create a chic look. I chose brown mascara for a light look. The key to using blush is to find the perfect balance. For nail polish, I chose a red-orange that's perfect for autumn." (Hair & Makeup Artist Tomoko Okada)
b. A mascara that adds natural curl and volume to your lashes while being gentle on the skin around the eyes. A versatile velvet brown. Backstage Mascara (32 Velvet Brown) ¥3,900 / Couleur Caramel
c. A sustainable blush made with pesticide-free, domestically grown damask roses. A light pink that creates a translucent look. DR Cheek Creamy (SPF40・PA++++) (CC1 Bloom Pink) 3,300 yen/Amritara
d. Color your lips with natural pigments while caring for them with moisturizing ingredients. A rich reddish brown. DRH Lipstick (15 Bee Orchid) 3,800 yen/Dr. Hauschka
e. Polish with an eco-natural formula that is gentle on your nails. A vibrant, autumnal color. Nail Color (Bohemian) 10ml 2,300 yen/Cure Bazaar
■EYE
a. Spread the gold in a. slightly wider than the double eyelid, and apply the upper brown at the edge to tighten it. Apply gold to the lower eyelid as well, and add a touch of purple to the outer corner of the eye for an accent. Apply b. to the upper and lower lashes.
■CHEEK
Take the blush (c) on your finger and spread it softly around your cheekbones. Since the focus is on the eye makeup, it's fine to just give your skin a slight pink tint. Finishing it off with a blushless look will give you a clear, translucent impression.
■LIP
Apply the lip color (d) directly all over your face and pat it in with your finger. Choose a loose, uncontoured finish. A dark brown lip is a must-have this season, instantly updating your look.
NEW BEGINNINGS
BEAUTY APOTHECARY×CYAN
2019 Autumn Recommendation
The journal vol. 33 is a collaboration between CYAN, a beauty and lifestyle magazine beloved by discerning women, and Beauty Apothecary.
This fall, we'd like to recommend "clean skin and striking, bold hair and makeup." Learn the perfect balance of a ladylike, refined look with a sophisticated feel, and try a fresh take on the look.
Today, we spoke with Tomoko Okada, a hair and makeup artist active in advertisements and numerous fashion magazines, about her method for creating a trendy look with rich autumn makeup and how to achieve nuanced hairstyles using different styling products.
MAKE UP
This fall, brown and orange colors that evoke the power of the earth are in style. Aim for unpretentious femininity. "For eyeshadow, I added a splash of color to the outer corner of my eye to add a sophisticated, playful touch and create a chic look. I chose brown mascara for a light look. The key to using blush is to find the perfect balance. For nail polish, I chose a red-orange that's perfect for autumn." (Hair & Makeup Artist Tomoko Okada)
USED ITEMS
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a. A deep eyeshadow set for autumnal eyeshadow. A delicate sparkle based on high-quality fine mineral particles. Pure Pressed Eyeshadow (Ravishing) ¥4,600 / Jane Iredale ＿＿＿＿＿＿＿＿＿＿
b. A mascara that adds natural curl and volume to your lashes while being gentle on the skin around the eyes. A versatile velvet brown. Backstage Mascara (32 Velvet Brown) ¥3,900 / Couleur Caramel
c. A sustainable blush made with pesticide-free, domestically grown damask roses. A light pink that creates a translucent look. DR Cheek Creamy (SPF40・PA++++) (CC1 Bloom Pink) 3,300 yen/Amritara
d. Color your lips with natural pigments while caring for them with moisturizing ingredients. A rich reddish brown. DRH Lipstick (15 Bee Orchid) 3,800 yen/Dr. Hauschka
e. Polish with an eco-natural formula that is gentle on your nails. A vibrant, autumnal color. Nail Color (Bohemian) 10ml 2,300 yen/Cure Bazaar
■EYE
a. Spread the gold in a. slightly wider than the double eyelid, and apply the upper brown at the edge to tighten it. Apply gold to the lower eyelid as well, and add a touch of purple to the outer corner of the eye for an accent. Apply b. to the upper and lower lashes.
■CHEEK
Take the blush (c) on your finger and spread it softly around your cheekbones. Since the focus is on the eye makeup, it's fine to just give your skin a slight pink tint. Finishing it off with a blushless look will give you a clear, translucent impression.
■LIP
Apply the lip color (d) directly all over your face and pat it in with your finger. Choose a loose, uncontoured finish. A dark brown lip is a must-have this season, instantly updating your look.
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