Omotesando Hills will celebrate its 9th anniversary on February 11th. To celebrate, six new stores will open between late February and early March. Two more stores will also be renovated.
Among the new shops opening in Omotesando this time, four stores are particularly noteworthy, making their Japan debut. One of them, "IISER LOEN TOKYO," opening on February 27th, is the brand's first store. The store offers a seasonless wardrobe for adults, designed by Koji Tezuka, who has worked on numerous knitwear brands. The brand concept is "advocating neo-dandyism by incorporating knowledge and attention to detail into basic pieces." As a special opening bonus, purchases of ¥32,400 or more will receive limited-edition merchandise in collaboration with the "Reverse Project."
Also, "BABARA," opening on February 25th, offers shoes handmade by artisans with a focus on comfort down to the smallest detail. The genuine leather uppers will mold to your feet the more you wear them, and the outsoles are made with the finest materials from Italy. As a special opening gift, a limited number of original eco-bags will be given away, and "evolved oxford shoes" featuring the brand's iconic butterfly print will be sold exclusively. Meanwhile, "Tipping Pointed Tokyo," scheduled to open on March 7th, will offer a sophisticated lifestyle that complements comfortable travel. It offers simple, timeless fashion that can be worn casually from metropolitan to resort. The store will primarily feature shoes, bags, and fragrances from brands that do not have flagship stores in Tokyo, and will also host tie-ups and pop-up shops from time to time. Furthermore, "ANNIVERSARY MilK," a direct store of the children's fashion and lifestyle magazine "Milk Japon," will open on March 7th. This brings the total number of new stores to six, including Diane von Furstenberg, which will also open on March 7th, and idea by SOSU, a select shop run by Mihara Yasuhiro. Diane von Furstenberg's Omotesando Hills store will be the first in Japan to feature the brand's latest concept store, "WRAP SHOP," as a pop-up shop, focusing on wrap dresses. Shu Uemura Beauty Boutique Omotesando Hills' flagship store has renovated its interior to resemble a makeup artist's studio in preparation for its reopening on February 27th. Furthermore, four types of "Customized Lash" will be sold exclusively at the Omotesando Hills store, with a limited number of each set consisting of five. Customers will also receive limited quantities of "Adhesive" eyelashes and limited-edition canvas tote bags. On the 28th, a makeup event for the new lipstick "Lacque Supria" will be held.

In addition, UGG Australia will be releasing a limited edition coral reef color of "Meena II" as a special gift for its renewal on March 6th, and will also be giving away limited quantities of original mugs and icing cookies. As the floor space expands, the lineup for men's, children's, bags, and accessories will be expanded in the future.