MAX FACTOR will hold the "SK-II Beautiful Skin Experience Museum" event in major cities across Japan. The event will run from January 16, 2015, to late June, and will be held at SK-II counters and event spaces nationwide.

This event is part of the cosmetics brand SK-II's new campaign, "Be Beautiful, Not Fate," celebrating its 35th anniversary. Women tend to attribute their skin concerns to their constitution, but in reality, only about 20% to 30% of their skin problems are caused by their environment and lifestyle. The concept of this event is to encourage people to resolve these issues and achieve beautiful skin.

A special booth will be open at Omotesando Hills from January 16 to 18. The event will feature "35th Anniversary History Art," which will unravel the brand's history through digital art; "Beautiful Skin Gallery," which will introduce secrets to achieving beautiful skin that goes beyond natural skin qualities; and free skin checks and counseling using the "Magic Ring" skin analysis machine. Additionally, visitors will be able to try SK-II products for free at the venue, and those who receive a consultation will receive a free sample. Furthermore, those who purchase the "SK-II Facial Treatment Essence" (8,500 yen/75ml) will receive an original bottle engraved with their name or other personalization.

Also, on January 10th, the "SK-II 35th Anniversary Full Line Trial Kit" (9,900 yen) will be released in limited quantities. The kit contains a full line of four SK-II skincare products, from face wash to beauty emulsion, allowing visitors to experience the full range of their skin-beautifying effects.