Chanel ambassador Penelope Cruz becomes muse for iconic watch "J12"

Mar 21, 2023
In 2023, Chanel ambassador and actor Penélope Cruz will be appointed the J12 muse and will appear in the new campaign, "IT'S ALL ABOUT SECONDS."


The campaign, which will be released in April, features Penélope alongside J12 muse actors Margot Robbie, Ali MacGraw, and Zhou Xun. The four muses ask each other questions about defining moments in their lives, each providing their own unique answers to 12 questions.

The muses appear wearing the 33mm J12. This model is equipped with the Caliber 12.2 automatic movement, manufactured by Kenissi, in which CHANEL holds a partial stake. The iconic J12 watch embodies the timeless allure of CHANEL, a watch that embodies the Maison's creativity.


Penélope Cruz:
Penélope Cruz has deep ties to CHANEL, the world of film, and great actors. Since 2018, she has built a close relationship with the Maison as an ambassador, wearing the Maison's creations on numerous occasions, including film premieres, film festivals, and CHANEL shows.


#J12 #CHANELWatches #ItsAllAboutSeconds

@penelopecruzoficial

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  • Penélope Cruz
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