CHANEL reopened its CHANEL Fine Jewelry Isetan Shinjuku store on August 28th.


Like the flagship fine jewelry store located at 18 Place Vendôme in Paris, this store was designed by architect Peter Marino and is the first in Japan to adopt the new concept that began rolling out globally last year. The bright and fresh exterior walls feature a white base and long windows measuring approximately 2 meters.

The interior is inspired by Mademoiselle Chanel's apartment on Rue Cambon in Paris, creating a luxurious and relaxing space that makes you feel as if you've been invited into an apartment.


In addition to the showcases lavishly made with gold leaf, the wall, inspired by Mademoiselle's beloved Coromandel screens, is lined with asymmetrical windows featuring gold frames and rounded backs, catching the eye from the outside as well. Furnishings such as an antique Louis XIV mirror, a Goossens chandelier, and a beige quilted sofa add depth and elegance to the boutique's atmosphere.

In addition to watches such as "J12" and "Boyfriend," and fine jewelry such as the "Coco Crush" and "Camellia Collection," the store also offers a comprehensive lineup of one-of-a-kind high jewelry and popular bridal collections.