On February 4th, women's brand Rene opened a new permanent store on the third floor of the main building of the Nihonbashi Mitsukoshi Main Store. The brand offers "a genuine, high-quality elegance style that combines intelligence and refinement." Rather than following passing fads or fashion trends, the brand pursues a timeless and beautiful style for women, using "high-quality, beautiful materials that are in tune with the times" and "authentic stitching." According to the buyer in charge, sales were 150% above budget on the first day of opening, and one week after opening, limited-edition items themed around "lace and ribbons," exclusive to the store, have proven popular. The best-selling item is a dress (45,000 yen) exclusive to the store. This highly stretchable dress, combined with river lace, creates an elegant atmosphere. Another best-seller is a parka (32,000 yen) exclusive to the store, featuring the brand's signature elegant details. It has a smooth texture and excellent stretch, and is decorated with river lace on the front. The knit cardigan (32,000 yen) is decorated with river lace on the front, and is light and comfortable to wear, allowing you to enjoy a casual and glamorous look.

The shop also sells miscellaneous items. The petite ribbon brooch (18,000 yen) is made with Swarovski crystal pearls and is studded with ribbon motifs, giving it a cute and elegant design. The twin tote bag (12,000 yen) is made of durable canvas and can be folded and stored, making it suitable for use as a secondary bag.