Isetan Shinjuku will be holding an event for petite women who enjoy fashion, "150cm-ish “STYLE”," from August 28th to September 2nd in the event hall on the 6th floor.


"150cm-ish “STYLE”" is an event organized by Strawberry Shop on the 2nd floor of the main building of Isetan Shinjuku, which sells women's clothing in petite sizes 1 to 7. Strawberry Shop has a wide selection of items that you can only find here, including Isetan Shinjuku exclusive items from popular brands.

This second installment of "150cm-ish “STYLE”" is a new initiative that brings together six petite influencers, including Amuse artist Yamade Aiko, to form "Little Cafe 150," a community for petite women who enjoy fashion. Yamade, along with Up-Front Create's Hashimoto Aina and Shimazaki Yuria, and social media-focused members har, RIHO, and NATSUNO, all petite members between 145cm and 153cm, held multiple meetings to develop the "7-Way Dress" (15,000 yen), a versatile dress that is carefully crafted with careful consideration given to design, fabric selection, and sizing.

Little Cafe 150 "7-Way Dress" (15,000 yen)
The "7-Way Dress" is a long dress that is on trend this season, but has been made long enough that even petite women can wear it without it dragging on their bodies, and the deep slit gives it a light feel. The lineup includes three colors: navy with a soft fabric, khaki with a casual shirt texture, and cream that can be worn as a coat. Two belts are included, allowing you to enjoy wearing it in 7 ways. The dress will be available for pre-sale on the website (https://isetan.mistore.jp/onlinestore/women/smallsize/index.html) from August 21st, and in stores from August 28th.

During the same period, a special corner will be hosting the "Recouture Service" to answer any personal concerns you may have. This customization service caters to your bone structure and any concerns you may have, allowing you to customize your "7-way dress" with details that will make you look even more beautiful.

HAPPY HOME KITCHEN "Strawberry Cotton Soda" (463 yen)
HAPPY HOME KITCHEN, which has a store on the same floor as the event hall, will open its first pop-up shop. The original drink "Strawberry Cotton Soda" (463 yen), a collaboration with Little Cafe Ichigomaru, will be sold exclusively at 150cm-ish “STYLE”. When soda is poured into the cotton candy, which comes in two colors, pale pink and mint, reminiscent of strawberries, the cotton candy melts, creating a gently sweet strawberry soda drink. It will be on sale from August 28th to 31st at the event hall, and on September 1st and 2nd at Happy Home Kitchen stores.