Dior's new lipstick will be released at a global pre-release event at Shinjuku Isetan. Venue-exclusive items will also be available.

Event Date:2019.08.07-08.13
Aug 5, 2019
Parfums Christian Dior will hold a global launch event, "POWERED BY FLOWERS," for its new lip products, "Rouge Dior Ultra Liquid" and "Rouge Dior Ultra Balm," at The Stage on the first floor of the Isetan Shinjuku Main Building from August 7th to 13th.


Rouge Dior Ultra Liquid and Rouge Dior Ultra Balm, which have a refreshing feel like freshly bloomed flower petals, have a light and soft texture and a matte finish that provides long-lasting moisture. For the first time in a Dior lipstick, they also feature natural flower oils containing gentle floral ingredients, providing excellent care. The lineup features gentle, natural colors inspired by flowers.

Left: Rouge Dior Ultra Liquid (4,200 yen), Right: Rouge Dior Ultra Balm (4,200 yen)
Rouge Dior Ultra Liquid (4,200 yen / 17 colors in total, 2 of which are exclusive to Isetan Shinjuku) is a liquid lipstick that delivers an unprecedented level of intense care thanks to flower oils including neroli oil and almond oil. The ingredients are blended as if whipping a cream, resulting in a soft, light whipped cream texture. It spreads evenly and softly, enveloping the lips. Event-exclusive colors will also be available.

On the other hand, "Rouge Dior Ultra Balm" (4,200 yen / 15 colors) has a fresh and smooth application like a flower petal, and the CD monogram in the center of the lip is concentrated with flower oils and micro pearls. It provides long-lasting vibrant luster and moisture, creating a "dewy matte" look for your lips.

Eyeshadow Palette "5 Couleurs" 507 (7,600 yen *Isetan Shinjuku store event exclusive color)

In addition to the early release of the two items mentioned above, the venue will be filled with flower petals, and limited colors of the eyeshadow palette "5 Couleurs" and the popular blush "Diorskin Rouge Blush" will also be available. In addition, an engraving service will be available for purchasers of "Rouge Dior Ultra Liquid" or "Rouge Dior Ultra Balm," and there will also be a photo booth where you can take photos filled with the world of roses. Customers who post their photos on social media will receive a free pouch.


Powered by Flowers
Dates: August 7th - 13th
Venue: Isetan Shinjuku Main Building, 1st Floor, The Stage


編集部
  • "Diorskin Rouge Blush" 458 (5,700 yen) *Limited edition color for the Isetan Shinjuku store event
  • Eyeshadow Palette "5 Couleurs" 507 (7,600 yen) *Limited edition color for the Isetan Shinjuku store event
  • "Rouge Dior Ultra Liquid" 975 (4,200 yen) *Limited edition color for the Isetan Shinjuku store event
  • "Rouge Dior Ultra Liquid" 559 (4,200 yen) *Limited edition color for the Isetan Shinjuku store event
  • "Dior Vernis" 985 (3,000 yen) *Limited edition color for the Isetan Shinjuku store event
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