From March 11th to 17th, the "Premium Cosplay" event for sophisticated women who have a playful and stylish spirit will be held on Stage #4 on the 4th floor of the Isetan Shinjuku Main Building. The event is directed by fashion journalist Yoshiko Ikoma. During the event, the venue will be equipped with a print sticker machine customized for the event by Furyu Corporation, allowing women to create memories of their glamorous appearances in fashion items. The aim is to fulfill women's desire to "become beautiful" through both fashion and technology. The buyer in charge commented, "We want to create an event where adults can actively experience an extraordinary glamour, like the legendary New York disco 'STUDIO54.' In light of the recent trend of an increasing number of party scenes, we want sophisticated women to experience 'transforming through dressing up.'" During the same period, the store will offer "little black dresses" suitable for formal occasions and mannish "tuxedo styles" made mainly from silk materials with a beautiful sheen and drape, created in collaboration with brands created by Japanese designers such as "Tomoumi Ono," "Support Surface," "Yasuto Shiezumi," and "Ujo." Prices will range from around 50,000 to 80,000 yen.
In addition, there will be a number of items that combine practicality and a fashionable feel, such as a "wig headband" created in collaboration with Misha Janette, a metallic hand-knitted headband (19,000 yen) by the design unit "geni," nail stickers, and tights studded with Swarovski crystals, as "extras" to add a touch of style to dressed-up styles. In response to customer requests for a dress that would also convey a Japanese aesthetic for an international party, the store will also stock dresses from HYAKKADO KYOTO, a Kyoto-based brand renowned for its Japanese-patterned dresses that feature kimonos. Ryoko Inagaki of the Girls' Trend Research Institute at Furyu, which provides the print sticker machines, said, "With the recent selfie boom, features like the ability to freely adjust the camera angle and select the balance, such as enlarging the eyes or making the face look smaller, are popular. Since this event is aimed at adult women, we will be installing machines with a natural finish so that women of all ages can experience the joy of 'preserving memories' with a print sticker machine." Furyu's print sticker machines incorporate technologies such as "optical design" that creates soft and sharp images, and "image processing" that adjusts skin texture and makes eyes look larger, in order to beautifully preserve women's memories, and the company has developed a number of market-leading machines.
It seems that an era is dawning where women's eternal desire to "be beautiful" will be answered not only through fashion and beauty, but also through technology.
