FENDI will be holding a pop-up event on the first floor of the Isetan Shinjuku Men's Building, showcasing all of the new items from their Fall/Winter 2019-20 men's collection.


The Fall/Winter 2019-20 men's collection was unveiled with Karl Lagerfeld as guest artist. Items were featured with collage prints of handwritten notes, images, and sketches, linking Karl Lagerfeld's Paris atelier, which is equipped with a large library, with Fendi's atelier in Rome.


The pop-up event, themed around the "Fendi Library," will feature ready-to-wear items as well as advance sales of the new "Baguette for Men" bag, which will be released on July 15th, as well as a lineup of bags exclusive to the event.


"Baguette for Men" is the men's version of the brand's iconic "Baguette" bag, which was revived in the 2019 Spring/Summer women's collection. It was unveiled in the 2019-20 Fall/Winter Men's Collection and has been attracting a great deal of attention.
"Baguette for Men Regular" 304,000 yen

Expressing the Maison's savoir-faire, attention to detail, and creativity, the bag features a design that combines modern style with contemporary functionality, using a variety of materials such as crocodile, mink, and Selleria leather. The lineup includes three sizes: maxi, regular, and mini.
Produced by Fashion To MaxVideo by @i_am_misch x @livpeters Directed by @MaximsapProducer @Yuliya_ibatullina

In addition, to commemorate the release of "Baguette for Men," a new short film, "Exploring the World of Men's Baguette," is now available (official URL: www.fendi.com , SNS hashtag: #FendiBaguette).

The photos were taken at the Fendi Men's Collection pop-up store, which is open for a limited time on Via Montenapoleone in Milan, and feature influencers Marc Forné, Leo Mandella, and Nasir Dean. Set in the mysterious Fendi Library, the photos depict a story that remixes the boundaries between reality and dreams, as the three enter the pop yet contemporary world of "Baguette."


Last updated: July 16th