Isetan Shinjuku's watch shop reopened on June 19th on the 5th floor of the main building after a revamp.
The watch shop, which has been relocated from the 4th floor of the main building and the men's building to a new location on the west side of the 5th floor, is based on the theme of "changing what you can buy," eliminating the image of luxury and accessibility, aiming to create an environment where people can casually experience watches while expressing the brand's worldview.
The interior décor is based on a cordon yard theme, featuring ivory marble, silver tiles, and natural wood, creating an open space with a bright color scheme. Eleven brand boutiques line both sides of the wall, and round showcases are installed along pillars in the center of the aisle. The strength of this store is its hybrid style, where customers can freely wander around the store and compare watches from around 70 different brands while fully experiencing the unique worldview of each brand.
Of these, the most notable are the opening of Japan's first directly operated department store boutiques for Breguet, Hublot, Panerai, and Vacheron Constantin. In addition, seven other brands, including the existing brands A. Lange & Söhne, Jaeger-LeCoultre, and OMEGA, will be operating as direct-operated boutiques, offering exclusive limited edition models and new releases for the first time.
Other brands that are always available include IWC, Edox, Erwin Sattler, Oris, Cartier, Campanola, Grand Seiko, Credor, Shellman, Citizen, Girard-Perregaux, Sinn, Zenith, Tag Heuer, Tudor, Tissot, Nomos, Patek Philippe, Hamilton, Parmigiani Fleurier, Breitling, and Franck. The store boasts what could be described as the strongest selection of any department store in Japan, including brands such as Muller, Blancpain, Frederique Constant, Bell & Ross, Baume & Mercier, Michel Herbelin, Minase, Maurice Lacroix, Moritz Grossmann, Junghans, Rado, Raymond Weil, Ressence, L'Epée, Laurent Ferrier, Rolex, and Longines.
A 2.6-meter-tall hall clock by Munich-based clockmaker Erwin Sattler, Germany, has been installed at the entrance as the store's symbol (it is also available for sale). It quietly ticks away the time while emanating a presence that makes it a landmark for meetings.
Erwin Sattler "Maxima Lunaris" (50,760,000 yen including tax)
The "2019 Watch Collector's Week" will begin at Isetan Shinjuku on the 19th. The latest watches and rare masterpieces for 2019 will be gathered together in the revitalized Watch Shop, The Stage on the first floor of the main building, and the Jewelry on the fourth floor of the main building. Hublot and Panerai will be featured on The Stage on the first floor of the main building, each week.
The Hublot pop-up, which opened on June 19th (until the 25th), is offering advance sales of the new "Classic Fusion Berluti" collection, a collaboration between Hublot and Berluti, one of the most popular brands within the brand.
Classic Fusion Chronograph Berluti Cold Brown (2,160,000 yen including tax)
The Panerai pop-up, which will open on the 26th (until July 2nd), will feature the "Submersible" collection of diver's watches, which was announced in 2019 at the luxury watch fair "SIHH," held annually in Geneva. There will also be a special exhibition of the original 1956 "Egiziano."
Submersible Carbotech™ - 47MM (¥2,138,400 including tax)
The watch shop, which has been relocated from the 4th floor of the main building and the men's building to a new location on the west side of the 5th floor, is based on the theme of "changing what you can buy," eliminating the image of luxury and accessibility, aiming to create an environment where people can casually experience watches while expressing the brand's worldview.
The interior décor is based on a cordon yard theme, featuring ivory marble, silver tiles, and natural wood, creating an open space with a bright color scheme. Eleven brand boutiques line both sides of the wall, and round showcases are installed along pillars in the center of the aisle. The strength of this store is its hybrid style, where customers can freely wander around the store and compare watches from around 70 different brands while fully experiencing the unique worldview of each brand.
Of these, the most notable are the opening of Japan's first directly operated department store boutiques for Breguet, Hublot, Panerai, and Vacheron Constantin. In addition, seven other brands, including the existing brands A. Lange & Söhne, Jaeger-LeCoultre, and OMEGA, will be operating as direct-operated boutiques, offering exclusive limited edition models and new releases for the first time.
Other brands that are always available include IWC, Edox, Erwin Sattler, Oris, Cartier, Campanola, Grand Seiko, Credor, Shellman, Citizen, Girard-Perregaux, Sinn, Zenith, Tag Heuer, Tudor, Tissot, Nomos, Patek Philippe, Hamilton, Parmigiani Fleurier, Breitling, and Franck. The store boasts what could be described as the strongest selection of any department store in Japan, including brands such as Muller, Blancpain, Frederique Constant, Bell & Ross, Baume & Mercier, Michel Herbelin, Minase, Maurice Lacroix, Moritz Grossmann, Junghans, Rado, Raymond Weil, Ressence, L'Epée, Laurent Ferrier, Rolex, and Longines.
A 2.6-meter-tall hall clock by Munich-based clockmaker Erwin Sattler, Germany, has been installed at the entrance as the store's symbol (it is also available for sale). It quietly ticks away the time while emanating a presence that makes it a landmark for meetings.
Erwin Sattler "Maxima Lunaris" (50,760,000 yen including tax)The "2019 Watch Collector's Week" will begin at Isetan Shinjuku on the 19th. The latest watches and rare masterpieces for 2019 will be gathered together in the revitalized Watch Shop, The Stage on the first floor of the main building, and the Jewelry on the fourth floor of the main building. Hublot and Panerai will be featured on The Stage on the first floor of the main building, each week.
The Hublot pop-up, which opened on June 19th (until the 25th), is offering advance sales of the new "Classic Fusion Berluti" collection, a collaboration between Hublot and Berluti, one of the most popular brands within the brand.
Classic Fusion Chronograph Berluti Cold Brown (2,160,000 yen including tax)The Panerai pop-up, which will open on the 26th (until July 2nd), will feature the "Submersible" collection of diver's watches, which was announced in 2019 at the luxury watch fair "SIHH," held annually in Geneva. There will also be a special exhibition of the original 1956 "Egiziano."
Submersible Carbotech™ - 47MM (¥2,138,400 including tax)[Event Information]
2019 Watch Collectors Week
Dates: June 19th - July 2nd
Location: Isetan Shinjuku Main Building, 1st Floor, The Stage / Main Building, 4th Floor, Jewelry / Main Building, 5th Floor, Watches
HUBLOT×Berluti The Art of Fusion - Innovation Meets Heritage 5
＜Panerai＞Panerai Submersible - A unique design that paves the way to the future
Date: June 26th - July 2nd Location: Isetan Shinjuku Main Building, 1st floor, The Stage
2019 Watch Collectors Week
Dates: June 19th - July 2nd
Location: Isetan Shinjuku Main Building, 1st Floor, The Stage / Main Building, 4th Floor, Jewelry / Main Building, 5th Floor, Watches
＜Panerai＞Panerai Submersible - A unique design that paves the way to the future
Date: June 26th - July 2nd Location: Isetan Shinjuku Main Building, 1st floor, The Stage
