An event to celebrate the release of Emilio Pucci's new brand book, "Unexpected Pucci," was held at Palazzo Pucci in Florence, Italy on June 12th. The event was held in conjunction with Pitti Uomo 96, which opened on the 11th, and Pucci pieces from the book were on display at the venue.





This book covers Pucci's non-clothing designs, such as interiors and home wear, which he has been working on since the 1960s, and also explains his partnerships with collaborative brands. The venue displayed ceramics created in collaboration with Rosenthal, a rug released at the Buenos Aires Museum in 1970, an armchair designed by Patrick Norguet, and the Madame chair by Philippe Strack, released by Kartell in 2014, as well as an installation of skateboards and mannequins. 24 newly released bottles were also unveiled at the venue.







Text by Tatsuya Noda