Our Fashion Story【vol.15_ PUCCI × New Journey】

Jun 5, 2023
In a world where traveling freely has become difficult, it is the power of creation that brings joy and hope to our daily lives as we encounter the unknown. The 15th installment of FASHION HEADLINE's creator series, "Our Fashion Story," features PUCCI.


One year after Camille Micheli's debut as artistic director, Pucci's Summer 2023 collection was shown for the first time in Florence. People gathered outdoors, savoring the Florentine air and feeling the gentle breeze. Vibrant Pucci colors complemented the Tuscan palette. Evocative, delicate, pulsating, and uplifting music. Emilio Pucci and the Maison's hometown, Florence, played leading roles in this spectacular encounter between the Pucci lifestyle and the runway.

Inspired by the mission patch designed by Emilio Pucci for the crew of Apollo 15 in 1971, this season sees the brand enter a new realm that simultaneously realizes "fantasy" and "wearability." It also explores "Air" and "Space," resulting in comfortable yet sophisticated silhouettes.

This time, Camille Micheli describes the new direction of the Maison embodied in the Summer 2023 collection as a "new journey," and so we present "PUCCI x New Journey," a fashion story told by photographer Hidenobu Kasahara, with this "new journey" as its theme.






Our Fashion Story_vol.15 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE


Our Fashion Story
vol.15

PUCCI
×
New Journey







Our Fashion Story_vol.15 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



One piece 304,700 yen (tax included)







Our Fashion Story_vol.15 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



Shirt 182,600 yen (tax included)
Shorts 90,200 yen (tax included)








Our Fashion Story_vol.15 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



Shirt 119,900 yen (tax included)
Long skirt 163,900 yen (tax included)






Our Fashion Story_vol.15 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



Jacket 221,100 yen (tax included)
Dress 160,600 yen (tax included)
Sandals 185,900 yen (tax included)





https://youtu.be/rB-WvsehODk




Inquiries about featured items:

PUCCI
Pucci

Emilio Pucci Japan
03-5410-8992
www.pucci.com



《Our Fashion Story vol.15: Staff Credit》
Photography & Movie: Hidenobu Kasahara
Makeup: KOTOMi
Hair: AYA
Model: Juula Miia
Art Direction & Styling: Hidenobu Kasahara


>>For more Our Fashion Story articles, please visithere
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