To celebrate the release of the brand's first-ever monogram collection, Burberry will be opening pop-up stores at two stores, Isetan Shinjuku and Hankyu Umeda Main Store, until June 18th.


Inspired by the initials of the brand's founder, Thomas Burberry, the new monogram was created in collaboration between Chief Creative Officer Riccardo Tisci and British graphic designer Peter Saville.

The pop-up store will be the first to sell the monogram collection, which is based on the monogram motif, before any other stores in Japan, and will feature a wide range of items, including unisex clothing and accessories. Additionally, an installation inspired by British buildings once home to royalty will be on display, allowing visitors to experience the world of the Monogram Collection.



Many guests, including Mori Hikari, Katayose Ryota, and Nishiuchi Mariya, attended the launch event, adding a touch of glamour to the venue.


The Monogram Collection will be available at Burberry Shinjuku, Burberry Omotesando, Burberry Ginza Marronnier Dori, and Burberry Shinsaibashi from June 19th, starting with this pop-up store. It is also available online.