Shinjuku Isetan offers "a little more grown-up" yukata. Also featuring a collaboration model with Mariya Nishiuchi.

Jun 5, 2019
Ahead of the yukata season, the Kimono section on the 7th floor of the Isetan Shinjuku Main Building is offering an expanded selection of yukatas under the title "Makeover Isetan Yukata Selection 2019."


The "Isetan Yukata Selection 2019," available exclusively at the Isetan Shinjuku store, offers "extraordinary" yukatas that are a little out of your league. They are also selling special yukatas created in collaboration with model and artist Mariya Nishiuchi. The collaboration items include a lineup of six types: five yukata designs with motifs such as gorgeously blooming roses and crocodiles, and one half-width obi design with a lace pattern on one side and a space pattern on the other. The designs express cuteness, maturity, and dignified strength.

Mariya Nishiuchi x ISETAN produced by Rumi Rock "Women's Ready-to-Wear Yukata" (¥57,240 including tax)
Mariya Nishiuchi x ISETAN produced by Rumi Rock "Women's Ready-to-Wear Yukata" (¥46,440 including tax)

Mariya Nishiuchi x ISETAN produced by Rumi Rock "Ready-made Women's Yukata" (46,440 yen including tax)
Mariya Nishiuchi x ISETAN produced by Rumi Rock "Half-width Obi" (25,920 yen including tax)
All of the collaboration items are made using polyester for easy care, so they are recommended not only for events such as fireworks displays and festivals, but also for everyday wear.



To coincide with the release of the collaboration items, Nishiuchi Mariya also visited the store and commented, "I hope you will choose a yukata that suits you best and enjoy it as a fashion statement, even for everyday use such as girls' get-togethers."


Why not go and find that special outfit to create an extraordinary summer day? 

編集部
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Women's ready-to-wear yukata" (57,240 yen including tax)
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Women's ready-to-wear yukata" (46,440 yen including tax)
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Women's ready-to-wear yukata" (46,440 yen including tax)
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Women's ready-to-wear yukata" (46,440 yen including tax)
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Women's ready-to-wear yukata" (46,440 yen including tax)
  • Mariya Nishiuchi×ISETAN produced by Rumi Rock "Half-width Obi" (25,920 yen including tax)
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