Louis Vuitton will be launching its new fine jewelry collection, "B Blossom," for the first time worldwide at a pop-up store located at Space of Ginza on the first floor of Matsuya Ginza, which will be open from May 1st to 14th.


The new "B Blossom" fine jewelry collection is inspired by confident women who exude a vibrant impression and continue to forge their own path. The floral motif used in the Monogram Canvas, which was invented in 1896, is reinterpreted and boldly displayed like a rounded, stylish seal. The collection, which includes rings adorned with dazzling diamonds, bracelets, earrings, necklaces and more, celebrates the unwavering origins of the Monogram, emitting timeless appeal, while shining a new light on the iconic motif.







The pop-up store will feature the entire collection. The facade of Matsuya Ginza will be taken over by "B Blossom," and the interior will be decorated with eye-catching colorful spheres throughout, as if to emphasize its three-dimensional beauty. Interactive digital animations will also be installed, and a "B Blossom" promenade will be created, connecting existing stores to the limited-time store. This will be the first time in the world that visitors can experience the delicately blooming "B Blossom" collection, which evolves Louis Vuitton's traditional signature, in an exclusive space.