BVLGARI is releasing a capsule collection in collaboration with creative director Hiroshi Fujiwara. In addition to men's and unisex items, the collection will also feature women's items, which are Fujiwara's first collaboration.
For this capsule collection, Hiroshi Fujiwara has designed the brand's timeless icon, the "Serpenti" (Italian for snakes), as a motif, and has elevated the brand's design to a new creative level through various elements such as the choice of materials, logo placement, and shape, resulting in items such as bags, bandanas, and bracelets.
From left: "Serpenti" bag (260,000 yen), "Serpenti" bag (310,000 yen)
The lineup includes three bags: the classic "Forever," the "Crossbody" bag with top handle, and the "Diamond Blast." In addition to black and white calfskin and nappa leather, the bag is crafted from denim, a first for the brand. The contrasting combination of denim and luxurious parts embodies the brand's unconventional and constantly challenging approach. The snake-motif closure, a trademark of the "Serpenti" collection, features the lightning bolt logo, the signature of FRAGMENT, led by Hiroshi Fujiwara.
"Serpenti" (250,000 yen)
The "Forever" and "Diamond Blast" models feature the bold "BVLGARI" lettering on the front and "FRGMT" on the bag, making for a playful design that is also noteworthy.
From left: "Tote Bag" (165,000 yen) and "Tote Bag" (180,000 yen)
The "BB Fragment" will also be available, featuring a striking emblem reminiscent of the circular motif of the iconic "BVLGARI BVLGARI" collection.
The "BB Fragment" is practical and basic, yet features a subtly edgy design. The lineup includes tote bags and small leather goods made from soft leather in two colors: nude quartz and black.
Pre-sale will begin on June 5th at the Hankyu Umeda Main Store and the Hankyu Men's Tokyo pop-up store. Some Bulgari online shop exclusive items will be on sale from June 12th.
For this capsule collection, Hiroshi Fujiwara has designed the brand's timeless icon, the "Serpenti" (Italian for snakes), as a motif, and has elevated the brand's design to a new creative level through various elements such as the choice of materials, logo placement, and shape, resulting in items such as bags, bandanas, and bracelets.
From left: "Serpenti" bag (260,000 yen), "Serpenti" bag (310,000 yen)The lineup includes three bags: the classic "Forever," the "Crossbody" bag with top handle, and the "Diamond Blast." In addition to black and white calfskin and nappa leather, the bag is crafted from denim, a first for the brand. The contrasting combination of denim and luxurious parts embodies the brand's unconventional and constantly challenging approach. The snake-motif closure, a trademark of the "Serpenti" collection, features the lightning bolt logo, the signature of FRAGMENT, led by Hiroshi Fujiwara.
"Serpenti" (250,000 yen)The "Forever" and "Diamond Blast" models feature the bold "BVLGARI" lettering on the front and "FRGMT" on the bag, making for a playful design that is also noteworthy.
From left: "Tote Bag" (165,000 yen) and "Tote Bag" (180,000 yen)The "BB Fragment" will also be available, featuring a striking emblem reminiscent of the circular motif of the iconic "BVLGARI BVLGARI" collection.
The "BB Fragment" is practical and basic, yet features a subtly edgy design. The lineup includes tote bags and small leather goods made from soft leather in two colors: nude quartz and black.
Pre-sale will begin on June 5th at the Hankyu Umeda Main Store and the Hankyu Men's Tokyo pop-up store. Some Bulgari online shop exclusive items will be on sale from June 12th.
