Dior has launched a service using the Hypnotic Filter, co-developed by Instagram and The Mill, offering a personalized experience that allows users to virtually try on clothes on Instagram Stories.
The abstract tie-dye floral motifs from Maria Grazia Chiuri's dance-inspired Spring/Summer 2019 collection are recreated in the Kaleidoscope AR filter, based on the avant-garde lighting effects of pioneering contemporary dancer Loie Fuller.
To use the filter, tap the face icon in the bottom right of your Instagram story. Select DIOR from the many filters available, and a kaleidoscope-like floral motif will appear. By tapping after facial recognition, you can virtually try on this season's new square-shaped oversized sunglasses, DiorSoLight, in nude and black, and the double-band headband, Christian Dior J'Adior.
The Dior Kaleidoscope filter can be found here (https://www.instagram.com/a/r/?effect_id=498998537292961).
The abstract tie-dye floral motifs from Maria Grazia Chiuri's dance-inspired Spring/Summer 2019 collection are recreated in the Kaleidoscope AR filter, based on the avant-garde lighting effects of pioneering contemporary dancer Loie Fuller.
To use the filter, tap the face icon in the bottom right of your Instagram story. Select DIOR from the many filters available, and a kaleidoscope-like floral motif will appear. By tapping after facial recognition, you can virtually try on this season's new square-shaped oversized sunglasses, DiorSoLight, in nude and black, and the double-band headband, Christian Dior J'Adior.
The Dior Kaleidoscope filter can be found here (https://www.instagram.com/a/r/?effect_id=498998537292961).
