Fashion Hong Kong, a large-scale promotional event organized by the Hong Kong Trade Development Council to introduce local fashion designers and brands to the global market, will be hosting a limited-time pop-up store in collaboration with H.P.FRANCE from March 14th to 27th at Laforet Harajuku and Lumine Est, and from March 18th to 31st at Tokyu Plaza Ginza.


HEAVEN PLEASE+

WALL

From March 14th to 27th, the pop-up store at WALL on the 1st floor of Laforet Harajuku will feature brands such as "Yah!", an apparel brand known for its oversized silhouettes and innovative cut-outs; "Big Horn," an accessory brand immensely popular among celebrities; and "Cassian," a designer who quickly rose to fame with her hidden wedge sneakers. The shops include iiJin by Lau and Stars and tart, which features pouches and silk scarves with pop, colorful and quirky illustrations.

destination Tokyo

The event will also be held at destination Tokyo on the B2F of Lumine Est on the same dates. The lineup here includes "Jewcells," which uses shells in all its items and offers jewelry that accompanies life; "No Brand No Name," which offers items without brand logos or marks, emphasizing the true meaning and value of objects; and "the little finger," which offers accessories characterized by threads strung throughout.

CONCENTO PARIS H.P.FRANCE

Also, from March 18th to 31st, a pop-up will be open at the CONCENTO PARIS H.P.FRANCE Ginza store on the 3rd floor of Tokyu Plaza Ginza. This limited-time collection will feature HEAVEN PLEASE+, known for its striking ruffled and gathered pieces; KENAXLEUNG STUdIO, inspired by sportswear, installation art, architecture, and ethnic artisans; and Phenotypsetter, offering unique styles with unconventional and creative details that break down the conventional notions of clothing.
















Hong Kong Trade Development Council
http://www.hktdc.com/info/ms/jp/Japanese.htm