Isetan Men's has released a concept movie for its Spring/Summer 2019 collection, ahead of the launch of its "Flower Festival" fashion campaign on February 20th and the remodeled opening of the Isetan Shinjuku Men's Building on March 16th.
The concept movie features dancer and choreographer Kaiji Moriyama. In line with Isetan Men's new statement, "As a man, and, As a human," and this year's "Flower Festival" concept, "MOVER," the characters dance in the four styles proposed by Isetan Men's.
The four styles are High-Tech STYLE, High-Street STYLE, Urban Ethno STYLE, and Edgy Mode STYLE, and 15 looks are proposed. The lineup includes brands such as ANN DEMEULEMEESTER, FACETASM, F.C.R.B., JOHN LAWRENCE SULLIVAN, KAZUYUKI KUMAGAI ATTACHMENT, kolor, Haider Ackermann, Maison MIHARAYASUHIRO, mastermind JAPAN, mastermind WORLD, N.HOOLYWOOD, NEIGHBORHOOD, STONE ISLAND, WHITE MOUNTAINEERING, YOHJI YAMAMOTO, and Y-3.
The movie was produced by lute, a decentralized video media company, and the music was created by Tokyo Recordings, an indie label and production team for the Heisei generation. The concept movie expresses the "creativity born from people who move the times" and the "diversity that people possess."
The concept movie features dancer and choreographer Kaiji Moriyama. In line with Isetan Men's new statement, "As a man, and, As a human," and this year's "Flower Festival" concept, "MOVER," the characters dance in the four styles proposed by Isetan Men's.
The four styles are High-Tech STYLE, High-Street STYLE, Urban Ethno STYLE, and Edgy Mode STYLE, and 15 looks are proposed. The lineup includes brands such as ANN DEMEULEMEESTER, FACETASM, F.C.R.B., JOHN LAWRENCE SULLIVAN, KAZUYUKI KUMAGAI ATTACHMENT, kolor, Haider Ackermann, Maison MIHARAYASUHIRO, mastermind JAPAN, mastermind WORLD, N.HOOLYWOOD, NEIGHBORHOOD, STONE ISLAND, WHITE MOUNTAINEERING, YOHJI YAMAMOTO, and Y-3.
The movie was produced by lute, a decentralized video media company, and the music was created by Tokyo Recordings, an indie label and production team for the Heisei generation. The concept movie expresses the "creativity born from people who move the times" and the "diversity that people possess."
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