The Isetan Mitsukoshi Group is holding the "Flower Festival 2019" campaign from February 20th to March 26th, celebrating the arrival of spring. This year, three stores - Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi - will feature photogenic spots in collaboration with the participatory photogenic art exhibition "VINYL MUSEUM."

Isetan Shinjuku Main Building 2F = Re-Style TOKYO
The main visual for 2019 is based on the mimosa flower, the motif of International Women's Day, which falls on March 8th during the campaign period. The design was created by Philippe Weisbecker, who also designed Isetan's new wrapping paper. With mimosa as the key visual, the three flagship stores - Isetan Shinjuku, Nihonbashi Mitsukoshi Main Store, and Ginza Mitsukoshi - will feature photo spots that evoke the arrival of spring and windows painted in mimosa yellow.

The photo spots are not just art to be enjoyed by looking at, but a first collaboration with VINYL MUSEUM, a participatory photogenic art exhibition where photographers themselves become a part of it. With Kato Chiaki as art director, you can enjoy photogenic spots that make the most of the space of each of the three stores.

Nihonbashi Mitsukoshi Main Store, 1st floor = Lion Entrance, Main building 3rd floor = Connecting passage
From 11am to 6pm on March 8th and 9th, the Flower Festival 2019 xtimes; VINYL MUSEUM "Icing Cookie Gift Campaign" supported by International Women's Day will be held. A limited number of icing cookies will be given away. To receive your gift, at Isetan Shinjuku store, you can "like" the relevant post on the official ReStyle TOKYO account (@restyle_tokyo_isetanmitsukoshi), and at Nihombashi Mitsukoshi Main Store and Ginza Mitsukoshi store, you can follow the official accounts of each store (@mitsukoshi_nihombashi) and (@ginza_mitsukoshi), respectively, or post with the hashtag #Hanahanasai. Gifts will be distributed at TOKYO Closet/ReStyle TOKYO on the 2nd floor of the main building of Isetan Shinjuku store, the Lion Entrance on the 1st floor of the main building of Nihombashi Mitsukoshi store, and the Ginza Terrace on the 9th floor of Ginza Mitsukoshi.

In addition, this year's "Flower Festival" will be experimentally utilizing the world's first digital POP (point-of-purchase) display using full-color electronic paper for in-store decoration, adding a vibrant touch to the event. Furthermore, at Isetan Shinjuku, the communication robot "Robopin" will be appearing from February 20th to March 5th, providing a new customer experience in place of sales staff by introducing the concept of Isetan's new wrapping paper, which will be released on February 20th, as well as events and products.