Coach is launching the "COACH (Re)Loved" program, a circular ecosystem that restores, reconstructs, and reuses beloved Coach products.
Inspired by Coach's commitment to "building a better future for all," the COACH (Re)Loved program is based on three unique pillars: "Restore," "Remake," and "Upcraft." It is designed to reimagine fashion's end-of-life processes and reduce Coach's impact on the environment. The program allows customers to bring eligible Coach bags into a store, where staff will evaluate them and apply the proceeds toward the purchase of a new bag, helping to give a second life to worn Coach products. With this launch, the COACH (Re)Loved program will offer pickup at three stores: Coach Ginza, Coach Shinjuku, and Coach RAYARD Hisaya-Odori Park, and will also make items available for resale on the official Coach online store. Additionally, 14 additional stores will be added as pickup locations starting February 1st.
“Restore” Rogue 25 110,000 yen H20 x W25 x D14cm
“Restore” Soft Tabby Shoulder Bag 82,500 yen H16.5 x W26 x D9cm
“Remade” Color Block Large Pouch ¥35,200 H15 x W22cm
“Remade” Coaster Set ¥35,200 H4.5 x W10 x D10cm
“Upcraft” Hoodie 110,000 yen H17.5 x W26 x D10cm
“Upcraft” Sutton Hobo 103,400 yen H26.5 x W32 x D9cm
Leveraging the passion and imagination of Coach's designers and skilled artisans, the COACH (Re)Loved program embodies Coach's legacy of taking a circular approach to design, creating beautifully crafted products that can be passed down from generation to generation. Launched in North America in 2021, the program further enhances Coach's signature leather services, including repairs at Coach stores and lifetime leather care.
For more information on COACH (Re)Loved, please see the link below:
https://japan.coach.com/shop/coach-reloved
The official Coach Japan Instagram account has been launched. We will continue to provide content that will help people in Japan deepen their understanding of Coach's craftsmanship and the brand's worldview. Please follow us. @coach_japan; #CoachJapan
IMAGE CREDIT: Coach
SOCIAL MEDIA: @Coach, @coach_japan; #CoachNY, #CoachJapan, #CoachReLoved
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be themselves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Inspired by Coach's commitment to "building a better future for all," the COACH (Re)Loved program is based on three unique pillars: "Restore," "Remake," and "Upcraft." It is designed to reimagine fashion's end-of-life processes and reduce Coach's impact on the environment. The program allows customers to bring eligible Coach bags into a store, where staff will evaluate them and apply the proceeds toward the purchase of a new bag, helping to give a second life to worn Coach products. With this launch, the COACH (Re)Loved program will offer pickup at three stores: Coach Ginza, Coach Shinjuku, and Coach RAYARD Hisaya-Odori Park, and will also make items available for resale on the official Coach online store. Additionally, 14 additional stores will be added as pickup locations starting February 1st.
“Restore” Rogue 25 110,000 yen H20 x W25 x D14cm“Restore” Soft Tabby Shoulder Bag 82,500 yen H16.5 x W26 x D9cm“Remade” Color Block Large Pouch ¥35,200 H15 x W22cm “Remade” Coaster Set ¥35,200 H4.5 x W10 x D10cm “Upcraft” Hoodie 110,000 yen H17.5 x W26 x D10cm “Upcraft” Sutton Hobo 103,400 yen H26.5 x W32 x D9cmLeveraging the passion and imagination of Coach's designers and skilled artisans, the COACH (Re)Loved program embodies Coach's legacy of taking a circular approach to design, creating beautifully crafted products that can be passed down from generation to generation. Launched in North America in 2021, the program further enhances Coach's signature leather services, including repairs at Coach stores and lifetime leather care.
For more information on COACH (Re)Loved, please see the link below:
https://japan.coach.com/shop/coach-reloved
The official Coach Japan Instagram account has been launched. We will continue to provide content that will help people in Japan deepen their understanding of Coach's craftsmanship and the brand's worldview. Please follow us. @coach_japan; #CoachJapan
IMAGE CREDIT: Coach
SOCIAL MEDIA: @Coach, @coach_japan; #CoachNY, #CoachJapan, #CoachReLoved
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be themselves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
