A long-standing mainstay of Gucci's collections, the Jackie bag has evolved with the times, cementing its status as a brand icon. Since its creation in 1961, it has been worn by countless celebrities, forever associated with the bag's sophisticated look.
Courtesy of Gucci
Gucci's latest advertising campaign, featuring Dakota Johnson, heralds a new chapter in the handbag line's history, celebrating its evolution as it meets iconic attitudes.
Courtesy of Gucci
Dakota Johnson carries different versions of the Jackie 1961 handbag as she lives her life in Los Angeles, each moment reflecting her own unique style. The film and visuals, shot by Glenn Luchford, capture candid snapshots of the bag's versatility and timeless elegance, paying homage to the legend of the Jackie bag, which has coexisted with many different personalities at many different times.
Courtesy of Gucci
The Jackie 1961
An updated version of the iconic Jackie bag, the Jackie 1961 breathes new life into Gucci's heritage with its refined silhouette and universal attitude. Designed in three sizes—mini, small, and medium—and a wide range of colors, the diverse lineup offers a truly diverse offering. Its clean silhouette, accented by the Jackie bag's signature piston closure, highlights the quality of the materials used: natural grained leather, patent leather, precious leather, and Gucci's iconic GG Supreme canvas. A long shoulder strap, available in either leather or chain, adds to its practicality, allowing for a variety of carrying styles and looks. The Jackie 1961 line is updated with each collection, featuring new materials and details. Cruise 2023 introduces models in raffia, straw, and velvet with a tapestry pattern.
Courtesy of Gucci
Introduced in 1961, the Jackie bag became an icon of the jet-setter lifestyle of the 1960s and '70s, the era that put Gucci on the map. This signature style was reinterpreted in 1999 and 2009. With a contemporary sensibility and attitude, the Jackie 1961 bag complements any wardrobe while redefining a new style.
Advertising Campaign Credits
Art Director: Christopher Simmonds
Photographer & Director: Glen Luchford
Music Credits
“Feel The Pain”
Performed by Dinosaur Jr.
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records
#GucciJackie1961
GUCCI
Founded in Florence in 1921, Gucci is one of the leading brands in global luxury fashion. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, a global luxury group with renowned brands in fashion, leather goods, jewelry and eyewear.
Contact Us
Gucci Japan Client Services 0120-99-2177
www.gucci.com
Courtesy of GucciGucci's latest advertising campaign, featuring Dakota Johnson, heralds a new chapter in the handbag line's history, celebrating its evolution as it meets iconic attitudes.
Courtesy of GucciDakota Johnson carries different versions of the Jackie 1961 handbag as she lives her life in Los Angeles, each moment reflecting her own unique style. The film and visuals, shot by Glenn Luchford, capture candid snapshots of the bag's versatility and timeless elegance, paying homage to the legend of the Jackie bag, which has coexisted with many different personalities at many different times.
Courtesy of GucciThe Jackie 1961
An updated version of the iconic Jackie bag, the Jackie 1961 breathes new life into Gucci's heritage with its refined silhouette and universal attitude. Designed in three sizes—mini, small, and medium—and a wide range of colors, the diverse lineup offers a truly diverse offering. Its clean silhouette, accented by the Jackie bag's signature piston closure, highlights the quality of the materials used: natural grained leather, patent leather, precious leather, and Gucci's iconic GG Supreme canvas. A long shoulder strap, available in either leather or chain, adds to its practicality, allowing for a variety of carrying styles and looks. The Jackie 1961 line is updated with each collection, featuring new materials and details. Cruise 2023 introduces models in raffia, straw, and velvet with a tapestry pattern.
Courtesy of GucciIntroduced in 1961, the Jackie bag became an icon of the jet-setter lifestyle of the 1960s and '70s, the era that put Gucci on the map. This signature style was reinterpreted in 1999 and 2009. With a contemporary sensibility and attitude, the Jackie 1961 bag complements any wardrobe while redefining a new style.
Advertising Campaign Credits
Art Director: Christopher Simmonds
Photographer & Director: Glen Luchford
Music Credits
“Feel The Pain”
Performed by Dinosaur Jr.
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records
#GucciJackie1961
GUCCI
Founded in Florence in 1921, Gucci is one of the leading brands in global luxury fashion. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, a global luxury group with renowned brands in fashion, leather goods, jewelry and eyewear.
Contact Us
Gucci Japan Client Services 0120-99-2177
www.gucci.com
