Building on the brand's adventurous spirit, celebrating leaps into the unknown, Burberry has unveiled its Year of the Rabbit 2023 campaign.
© Courtesy of Burberry/Sky
The campaign stars actors Qi Xi and Shi Pengyuan and footballer Zhao Lina, and was shot by video director Zhika Liu and photographer Sky. Over the course of the three-part film, the characters journey through open spaces filled with opportunities for new perspectives – opportunities to discover confidence, passion and creativity through extraordinary experiences. Inspired by the Year of the Rabbit, an exclusive collection features the Thomas Burberry Monogram playfully interpreted with bunny ears. The collection includes a variety of items including womenswear, menswear and childrenswear, the brand's signature Lola bag, accessories and silk scarves. Bunnies are a key motif used throughout the collection, including a comical all-over cartoon-inspired pattern, two bunnies standing back to back in a heart-shaped design with their ears, and bunny ears on the Burberry logo.
WOMENSWEAR
© Courtesy of Burberry/Sky
Outerwear includes a reversible quilted jacket – one side printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit, while the other is quilted and features the Burberry logo. The wool-cashmere blend fleece jacket has a relaxed fit, while the varsity jacket is crafted from technical wool. Oversized shirts and shirt dresses are crafted from Italian-woven silk blends and styled with contrast piping and an embroidered Burberry logo. Knitwear includes classic crew neck jacquard cardigans and intarsia sweaters featuring Year of the Rabbit motifs. Other pieces include t-shirts, hoodies, jogging pants and skirts printed with seasonal graphics.
MENSWEAR
© Courtesy of Burberry/Sky
Fleeces, puffer jackets and varsity jackets feature the Thomas Burberry Monogram and Year of the Rabbit motifs, embroidered, appliquéd and printed. The collection includes oversized intarsia wool sweaters as well as hoodies, jogging pants and shorts featuring the Thomas Burberry Monogram graphic print.
CHILDRENSWEAR
© Courtesy of Burberry/Sky
Hooded tops, sweatshirts, jogging pants, knitwear and varsity jackets feature playful bunny graphics.
BAGS
© Courtesy of Burberry/Sky
The Lola bag has been reinterpreted in black leather and tactile white fabric, featuring embroidered rabbits and Thomas Burberry Monogram detailing. The Mini Freya Tote is crafted from red canvas trimmed with black topstitched leather and accented with an embroidered Burberry logo on the front pocket. For men, the collection includes a grainy leather tote and zip pouch embossed with the Thomas Burberry Monogram, and a backpack in cozy fleece featuring a playful bunny ear motif in honor of the Year of the Rabbit. Perfect for pairing with statement bags, bag charms include a playful take on Thomas Bear and leather bunny prints.
ACCESSORIES
© Courtesy of Burberry/Sky
A classic cashmere scarf features a dark birch brown Burberry check and is embroidered with the Thomas Burberry monogram and bunny ears. Baseball caps in a variety of fabrics, from fleece to gabardine, and a wool beanie featuring black crystals also feature playful bunny ears. In terms of eyewear, classic optical frames and bold oversized sunglasses feature textured temples in the Burberry check, inspired by the signature Lola bag. The sunglasses' chain straps also feature the collection's Monogram motif. Wool and silk scarves feature rabbits and the Thomas Burberry Monogram.
https://youtu.be/rsTtTOSxyQw
Campaign Video
In 2023, the Year of the Rabbit, Burberry captures the emotion of embarking on a journey into the unknown in a three-part film:
A young man journeys through the city, day and night, discovering new energy, brimming with confidence, taking on new challenges with every leap. A young dancer discovers her love and true joy in dance, driving her to transcend herself. When she finds an unexpected place in the great outdoors, a new path opens up for the young woman until she reaches the place she truly desires.
Creative Team
Video Director: Zika Liu
Photographer: Sky
Cast:
・Qi Xi
・Zhao Lina
・Shi Pengyuan
Official Burberry Website
Burberry.com
LINE @burberry_jp
Instagram @Burberry
Twitter @Burberry_Japan
Facebook @BurberryJP
© Courtesy of Burberry/SkyThe campaign stars actors Qi Xi and Shi Pengyuan and footballer Zhao Lina, and was shot by video director Zhika Liu and photographer Sky. Over the course of the three-part film, the characters journey through open spaces filled with opportunities for new perspectives – opportunities to discover confidence, passion and creativity through extraordinary experiences. Inspired by the Year of the Rabbit, an exclusive collection features the Thomas Burberry Monogram playfully interpreted with bunny ears. The collection includes a variety of items including womenswear, menswear and childrenswear, the brand's signature Lola bag, accessories and silk scarves. Bunnies are a key motif used throughout the collection, including a comical all-over cartoon-inspired pattern, two bunnies standing back to back in a heart-shaped design with their ears, and bunny ears on the Burberry logo.
WOMENSWEAR
© Courtesy of Burberry/SkyOuterwear includes a reversible quilted jacket – one side printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit, while the other is quilted and features the Burberry logo. The wool-cashmere blend fleece jacket has a relaxed fit, while the varsity jacket is crafted from technical wool. Oversized shirts and shirt dresses are crafted from Italian-woven silk blends and styled with contrast piping and an embroidered Burberry logo. Knitwear includes classic crew neck jacquard cardigans and intarsia sweaters featuring Year of the Rabbit motifs. Other pieces include t-shirts, hoodies, jogging pants and skirts printed with seasonal graphics.
MENSWEAR
© Courtesy of Burberry/SkyFleeces, puffer jackets and varsity jackets feature the Thomas Burberry Monogram and Year of the Rabbit motifs, embroidered, appliquéd and printed. The collection includes oversized intarsia wool sweaters as well as hoodies, jogging pants and shorts featuring the Thomas Burberry Monogram graphic print.
CHILDRENSWEAR
© Courtesy of Burberry/SkyHooded tops, sweatshirts, jogging pants, knitwear and varsity jackets feature playful bunny graphics.
BAGS
© Courtesy of Burberry/SkyThe Lola bag has been reinterpreted in black leather and tactile white fabric, featuring embroidered rabbits and Thomas Burberry Monogram detailing. The Mini Freya Tote is crafted from red canvas trimmed with black topstitched leather and accented with an embroidered Burberry logo on the front pocket. For men, the collection includes a grainy leather tote and zip pouch embossed with the Thomas Burberry Monogram, and a backpack in cozy fleece featuring a playful bunny ear motif in honor of the Year of the Rabbit. Perfect for pairing with statement bags, bag charms include a playful take on Thomas Bear and leather bunny prints.
ACCESSORIES
© Courtesy of Burberry/SkyA classic cashmere scarf features a dark birch brown Burberry check and is embroidered with the Thomas Burberry monogram and bunny ears. Baseball caps in a variety of fabrics, from fleece to gabardine, and a wool beanie featuring black crystals also feature playful bunny ears. In terms of eyewear, classic optical frames and bold oversized sunglasses feature textured temples in the Burberry check, inspired by the signature Lola bag. The sunglasses' chain straps also feature the collection's Monogram motif. Wool and silk scarves feature rabbits and the Thomas Burberry Monogram.
https://youtu.be/rsTtTOSxyQw
Campaign Video
In 2023, the Year of the Rabbit, Burberry captures the emotion of embarking on a journey into the unknown in a three-part film:
A young man journeys through the city, day and night, discovering new energy, brimming with confidence, taking on new challenges with every leap. A young dancer discovers her love and true joy in dance, driving her to transcend herself. When she finds an unexpected place in the great outdoors, a new path opens up for the young woman until she reaches the place she truly desires.
Creative Team
Video Director: Zika Liu
Photographer: Sky
Cast:
・Qi Xi
・Zhao Lina
・Shi Pengyuan
Official Burberry Website
Burberry.com
LINE @burberry_jp
Instagram @Burberry
Twitter @Burberry_Japan
Facebook @BurberryJP
