Following a pop-up store that opened in October 2018, THE ROW has opened a permanent shop-in-shop at Dover Street Market Ginza. DSMG is the only place in Japan where the full women's and men's collections can be viewed simultaneously.



The shop's space is reminiscent of the brand's New York flagship store, and is furnished with vintage furniture such as a daybed by Mathieu Matégot and a set of chairs and stools by Charlotte Perriand, allowing customers to enjoy the world of THE ROW, where the collection and interior design blend together.




For the women's collection, from the Spring/Summer 2019 collection, the focus is on items that combine feminine materials such as organza and silk georgette with masculine elements, making abundant use of the brand's specialty tailoring techniques, and the collection line includes the brand's signature "MARGAUX" and "ASCOT" bags as well as accessories such as the new "Drawstring Pouch".

The men's collection is based on white and deep navy and pursues essential wardrobe pieces for men, such as double-breasted suits, T-shirts, and jeans, and, like the women's collection, continues to explore the strength of minimalist shapes with uncompromising quality and understated design.