A pop-up store will be open at Isetan Shinjuku from February 6th to 12th, allowing visitors to experience the world of logo motifs designed by Miuccia Prada and M/M(paris), which graced Miu Miu's Spring/Summer 2019 show.


This pop-up is large-scale, taking over The Stage on the first floor of the main building of Isetan Shinjuku, as well as the handbag/promotion space on the first floor, the women's shoes/promotion space on the second floor, and even the shop window. New items from the Spring/Summer 2019 collection will be available at the store before the rest of the country. The Stage on the first floor will feature bags and accessories printed on jacquard with the unique Miu Miu logo, which attracted particular attention at the show, as well as leather goods with heart and smiley motifs. The handbag/promotion space on the first floor will feature denim bags and accessories, while the women's shoes/promotion space on the second floor will feature sandals decorated with flower motifs, among many other items exclusive to the store and available for pre-sale.




In addition, during the period, a unique "Miu Miu Puzzle Rally" event will be held, where visitors can receive a gift by visiting all six Miu Miu shops in Isetan Shinjuku, including the pop-up store. Scan the QR code on the stand set up in each shop to launch a limited-time LINE account bot and receive puzzle pieces. Once you have visited each shop and completed the puzzle, you will have a special wallpaper! Original candy will also be given away on a first-come, first-served basis.

In addition, those who shop at the pop-up store will receive an original mirror badge as a gift. Numbers are limited, so be quick. For details, check the special page on the Miu Miu official website (https://bit.ly/2TndKoU).