"I GO OUT," a new zone bringing together newcomers to the outdoor industry.

© AKAstudio - collective
"I GO OUT," a new zone bringing together newcomers to the outdoor industry, once again featured exhibits from Japanese brands such as Mountain Research, Snow Peak, GOLDWIN, and Descente Alterrain. Red lanterns were displayed at the pavilion entrance, evoking the idea that Japanese brands are leading the market with their blend of function and style and material development.

© AKAstudio - collective
Also promoting ecological initiatives was SEASE, a Loro Piana Group company that exhibited at a special booth in the same zone, showcasing its branding through the development of sweaters made from bio-polyester and cashmere-wool blends, natural nylon, and recycled indigo. The brand has also provided support to the Amatriciana region of Italy, which was hit by an earthquake, making it clear that the importance of building an apparel business that includes sustainable systems is an important theme this season.

SEASE / © birds-nest

Next: The "Touch" Zone, Featuring Six Young Brands from Japan