The "Touch" Zone, Featuring Six Young Brands from Japan

© birds-nest
Also this year, six brands, including 5th Tokyo Fashion Award winners ANEI, CINOH, JIEDA, RAINMAKER, NOBUYUKI MATSUI, and POSTELEGANT, exhibited in the "Touch" zone. During the event, a press conference was held for the overseas press, and in addition to the designers of the above brands, Akasaka Kozaburo of KOZABURO, who participated in the Japanese White Leather Project to promote the artisanal techniques of the Himeji area of Hyogo, also took part. By communicating the designers' concepts in addition to just displaying products as in the past, the booths reportedly saw an increase in visitors.

Chino's Yoshiyuki Kayano / © AKAstudio - collective

Text: Tatsuya Noda