The fourth collaboration between LOEWE and the legendary boutique Paula's Ibiza, "Paula's Ibiza Collection 2020," has been launched.

This year's visual portfolio was once again created by Gray Sorrenti.
The photos were taken at a private villa in New Delhi, capturing a connection with real emotions, not imagination, with young people riding scooters and tuk-tuks on street corners and BMX riding on rooftops.
Paula's Ibiza, a boutique in the Balearic Islands of Spain, has gained a cult following among painters, actors, and designers. The Paula's Ibiza Collection is a special summer collection in which Loewe's Creative Director, Jonathan Anderson, has carefully selected and reinterpreted these iconic archive prints.

First launched in 2017, this season marks the fourth time the collection has been held, and it features a full lineup including the ever-popular women's and men's ready-to-wear and accessories, as well as fragrances. The collection features a variety of gorgeous items featuring Paula's archive prints, including a mermaid-pattern maxi dress swimming among red coral reefs, a long gown with ruffle sleeves, wide-leg capri pants printed with water lilies and Chinese goldfish, bolero skirts, swimwear, bags, and other accessories.
Balloon Bag (282,000 yen)
Hammock Drawstring Mini (183,000 yen)
Pouches (¥59,000 each)
Fisherman hats (¥52,000 each)
This collection embodies a summery, playful, and easygoing feel. Other must-see pieces include leisurewear-inspired long linen tunics, cropped dungaree bleached jeans, oversized striped shirts that can be worn over swimsuits, soft terry tees, reflective silver trousers, spiky tops, mini bomber jackets, fluorescent sandals, and acetate sunglasses evocative of nightclub wear.


Asymmetric Oversized T-shirt (60,000 yen)
Men's Baseball T-shirt (45,000 yen)
Men's Canvas Bum Bag (77,000 yen)
Square Basket Bag (77,000 yen / charm and drawstring bag sold separately)Craft is the essence of Loewe. In collaboration with artisans, the fabric is woven using natural reeds on traditional looms.
This cheerful mood is also expressed in the first perfume from the Paula's Ibiza Collection. The contrast between warm ambergris and the playful, dynamic scent of fresh coconut water creates an open, care-free, unisex scent.

The Paula's Ibiza Collection 2020, which is filled with ideas of escape and joy, as well as a positive, uplifting message from Loewe, is currently available at the official Loewe online store (https://www.loewe.com/).


>>See more Loewe articles here