To celebrate the launch of Chloé's new iconic bag, "CHLOÉC," pop-up boutiques will open at GINZA SIX in Ginza, Tokyo, and at Isetan Shinjuku in Shinjuku.



The pop-up boutiques, based on the theme of the Spring/Summer 2019 season, which is a Chloé girl traveling under the equatorial sun, will feature early availability of "CHLOÉC" bags as well as limited-edition items. GINZA SIX will feature two limited-edition color T-shirts and a limited-edition color of "SONNIE" sneakers, while Isetan Shinjuku will feature a limited-edition color of the "CHLOÉC" mini bag.


"CHLOÉ C" bag (H13×W16×D5cm, 170,000 yen) exclusive to Shinjuku Isetan Pop-Up Boutique
This mini bag is Chloé's new icon, the "CHLOÉ C," characterized by its compact body and bold "C"-shaped hardware. A limited edition colorway featuring a white body combined with turquoise "C" hardware is available at the Isetan Shinjuku store.



GINZA SIX Pop-Up Boutique Exclusive "T-SHIRT" (56,000 yen each)
The T-shirt features a large design featuring two hands clasped facing the sun, a symbol of "femininity," which was also used in this season's invitations and looks. GINZA SIX will be offering the T-shirt in two limited-edition colors, brown and blue.

The pop-up boutique will be open from February 13th to March 26th in the SIXIÈME GINZA Promotion Space on the 2nd floor of GINZA SIX. Isetan Shinjuku Main Building, 1st floor, Handbags/Promotion from February 20th to 26th.