Ueni Trading Co., Ltd. will launch "HUMBLE RICH," an Italian luxury smartwatch apparel brand, on December 15th.
HUMBLE RICH is smartwatch apparel designed to enhance smartwatches, which have become an indispensable part of our daily lives. This Italian brand offers the joy of owning and wearing a smartwatch without compromising its functionality. The brand is created by Ruben Tomella, who made a name for himself with "GAGA MILANO." His first-class aesthetic sense and playful spirit elevate the practical smartwatch into a lifestyle tool. The brand will launch in December 2022, initially in Italy and Japan.
●Brand name: Humble Rich
●Contents: Smartwatch wear
●Price: 77,000 yen (tax included) to 143,000 yen (tax included)
●Number of products: 42 types in total
●Series: 3 series (Classic/Sports/Ethical)
●Compatibility: Compatible with Apple Watch Series 7 and 8.
●Size: Available in two sizes: 45mm and 41mm
(※Excluding some models)
●Release date: December 15th
●Sales locations: Special direct shops, department stores, official website
●Official website: https://www.humble-rich.jp/
※Opens December 15th
The origin of HUMBLE RICH
HUMBLE = modesty, RICH = richness. At first glance, these may seem like contradictory elements, but that is exactly what the brand is aiming for. Being humble means having strong pride in yourself and being able to assert yourself without showing off. And possessing such a creative inner self is itself a sign of wealth. Being Humble Rich is also the ideal attitude for adults.
Product Features
1. High-quality design by an Italian designer
Created by renowned Italian designer Ruben Tomella, this one-of-a-kind design combines elegant Italian design with creativity that enriches everyday life, combining both style and functionality. Original dials are also available.
2. No tools required, installation in 10 seconds.
① "plug & rich Watch" case opening and closing system
A mechanism that allows the case to be opened and closed with a single touch. Changing clothes is easy, no tools required.
② "plug & rich Band" strap removal system
The strap can be removed with one touch. You can change the look of your watch without the need for tools.
3. Sustainable according to European SDG standards
We aim to minimize our environmental impact, and we also consider the materials and production processes used in our products and packaging. We use recycled stainless steel, recycled aluminum, recycled fabric, recycled carbon, and green ceramic.
Ruben Tomella
Born in Lodi in 1973, Ruben Tomella is the founder and designer of the watch brand GaGa Milano, which he launched in 2004. He is both an entrepreneur and a passionate watch collector. He created a brand that expressed himself and his vision, and made his dream a reality. In a short period of time, the company and the brand grew, gaining international acclaim in Europe, Africa, the Middle East, Asia, and the Americas. His philosophy is that "design is functionality, inseparable from beauty and uniqueness."
Weni Trading
A fashion-specialized trading company that also functions as a manufacturer, dealing primarily in the fields of watches, cosmetics, and clothing.
With a reputation for meticulous store follow-up and brand development, we have been appointed as the Japanese distributor by many famous international brands. We carry many famous international watch brands, including America's Timex, Italy's Versace and Furla, Germany's Zeppelin, and the UK's Ted Baker and Henry London. We are a leading brand distribution company, familiar with a wide range of channels, from department stores, select shops, electronics stores, and various specialty stores, and boast business with 800 corporations and 8,000 stores nationwide. We began carrying Adidas Originals watches in 2022.
HUMBLE RICH is smartwatch apparel designed to enhance smartwatches, which have become an indispensable part of our daily lives. This Italian brand offers the joy of owning and wearing a smartwatch without compromising its functionality. The brand is created by Ruben Tomella, who made a name for himself with "GAGA MILANO." His first-class aesthetic sense and playful spirit elevate the practical smartwatch into a lifestyle tool. The brand will launch in December 2022, initially in Italy and Japan.
●Brand name: Humble Rich
●Contents: Smartwatch wear
●Price: 77,000 yen (tax included) to 143,000 yen (tax included)
●Number of products: 42 types in total
●Series: 3 series (Classic/Sports/Ethical)
●Compatibility: Compatible with Apple Watch Series 7 and 8.
●Size: Available in two sizes: 45mm and 41mm
(※Excluding some models)
●Release date: December 15th
●Sales locations: Special direct shops, department stores, official website
●Official website: https://www.humble-rich.jp/
※Opens December 15th
The origin of HUMBLE RICH
HUMBLE = modesty, RICH = richness. At first glance, these may seem like contradictory elements, but that is exactly what the brand is aiming for. Being humble means having strong pride in yourself and being able to assert yourself without showing off. And possessing such a creative inner self is itself a sign of wealth. Being Humble Rich is also the ideal attitude for adults.
Product Features
1. High-quality design by an Italian designer
Created by renowned Italian designer Ruben Tomella, this one-of-a-kind design combines elegant Italian design with creativity that enriches everyday life, combining both style and functionality. Original dials are also available.
2. No tools required, installation in 10 seconds.
① "plug & rich Watch" case opening and closing system
A mechanism that allows the case to be opened and closed with a single touch. Changing clothes is easy, no tools required.
② "plug & rich Band" strap removal system
The strap can be removed with one touch. You can change the look of your watch without the need for tools.
3. Sustainable according to European SDG standards
We aim to minimize our environmental impact, and we also consider the materials and production processes used in our products and packaging. We use recycled stainless steel, recycled aluminum, recycled fabric, recycled carbon, and green ceramic.
Ruben Tomella
Born in Lodi in 1973, Ruben Tomella is the founder and designer of the watch brand GaGa Milano, which he launched in 2004. He is both an entrepreneur and a passionate watch collector. He created a brand that expressed himself and his vision, and made his dream a reality. In a short period of time, the company and the brand grew, gaining international acclaim in Europe, Africa, the Middle East, Asia, and the Americas. His philosophy is that "design is functionality, inseparable from beauty and uniqueness."
Weni Trading
A fashion-specialized trading company that also functions as a manufacturer, dealing primarily in the fields of watches, cosmetics, and clothing.
With a reputation for meticulous store follow-up and brand development, we have been appointed as the Japanese distributor by many famous international brands. We carry many famous international watch brands, including America's Timex, Italy's Versace and Furla, Germany's Zeppelin, and the UK's Ted Baker and Henry London. We are a leading brand distribution company, familiar with a wide range of channels, from department stores, select shops, electronics stores, and various specialty stores, and boast business with 800 corporations and 8,000 stores nationwide. We began carrying Adidas Originals watches in 2022.
