As part of its 70th anniversary celebrations, Moncler is opening a digitally immersive pop-up store in Shibuya. The Shibuya pop-up store is designed to explore 70 years of history through diverse artistic expressions, offering content that stimulates all five senses.


The pop-up store features a unique installation that invites visitors on a shared journey into the past through modern technology. The experience is designed to evoke Moncler's pioneering DNA and inspire the brand's creative future. Inside, visitors can embark on a 360-degree journey centered around the concept of a shared journey into the past using modern technology, with a unique retail installation designed to evoke Moncler's pioneering DNA and inspire the brand's creative future.


You'll be greeted at the entrance by a crackling installation of stacked digital screens and a digital mountain made from real stone shards. The screens display inspiring films that evoke Moncler's core values and perspective. Turn right to arrive at the Moncler Maya 70 Jacket Destination, where you can enter a lightbox to try on a jacket and create your own Moncler photo moment with a 360-degree rotating camera.


Further on, you'll find the Anniversary Story Projection Wall, where vibrant imagery from Moncler's latest campaign is projected onto a giant wall made of white Moncler Maya 70 jackets. The white Moncler Maya 70 jackets were worn by every cast member in the brand's anniversary performance in Milan back in 1952 and remain a symbol of Moncler's memorable year.


And finally, you'll reach the gleaming NFT wall. To celebrate its 70th anniversary, the brand has collaborated with renowned digital artist Antoni Tudisco on a series of seven NFTs. Featuring the Moncler Maya 70 jacket, these limited-edition digital artworks will be exhibited in seven cities, including Tokyo.