The Row will be holding a pop-up at Center Park/The Stage #3 on the 3rd floor of the Isetan Shinjuku Main Building from November 14th to December 4th.
The Row was founded in 2006 by Ashley Olsen and Mary-Kate Olsen. Named in homage to "Savile Row," a street in London lined with tailor-made shops, the brand creates clothes employing menswear tailoring techniques. With a strong focus on selecting fabrics and constructing a three-dimensional silhouette, the brand pursues fashionable clothing that is incredibly comfortable, something that can only be fully experienced when worn. It can truly be called "a high-quality wardrobe essential for adult daily wear."
This pop-up will feature items from the Fall/Winter 2018 collection, the Spring/Summer 2019 Resort collection, as well as the brand's signature bags, eyewear in collaboration with OLIVER PEOPLES, and the women's Nightshirt Lounge capsule collection, which will be sold exclusively at Isetan Shinjuku, the New York and Los Angeles stores, and Bergdorf Goodman New York.
Nightshirt Lounge Capsule Collection
Shirt: 92,000 yen, Pants: 99,000 yen
This collection, which can be enjoyed as both daywear and nightwear, is made of light cotton and comes in a variety of striped patterns in different shades of blue, as well as a bright light pink. In addition to the three items - a dress, shirt, and pants - the lineup also includes a blanket with the brand logo embroidered on the inside and bare sandals (BARE SANDALE/to be released).
The shop space, decorated with carefully selected vintage furniture, is also not to be missed. Why not experience the brand's unique worldview at this pop-up and find your own standard items to update your everyday look?
The Row was founded in 2006 by Ashley Olsen and Mary-Kate Olsen. Named in homage to "Savile Row," a street in London lined with tailor-made shops, the brand creates clothes employing menswear tailoring techniques. With a strong focus on selecting fabrics and constructing a three-dimensional silhouette, the brand pursues fashionable clothing that is incredibly comfortable, something that can only be fully experienced when worn. It can truly be called "a high-quality wardrobe essential for adult daily wear."
This pop-up will feature items from the Fall/Winter 2018 collection, the Spring/Summer 2019 Resort collection, as well as the brand's signature bags, eyewear in collaboration with OLIVER PEOPLES, and the women's Nightshirt Lounge capsule collection, which will be sold exclusively at Isetan Shinjuku, the New York and Los Angeles stores, and Bergdorf Goodman New York.
Nightshirt Lounge Capsule Collection
Shirt: 92,000 yen, Pants: 99,000 yen
This collection, which can be enjoyed as both daywear and nightwear, is made of light cotton and comes in a variety of striped patterns in different shades of blue, as well as a bright light pink. In addition to the three items - a dress, shirt, and pants - the lineup also includes a blanket with the brand logo embroidered on the inside and bare sandals (BARE SANDALE/to be released).
The shop space, decorated with carefully selected vintage furniture, is also not to be missed. Why not experience the brand's unique worldview at this pop-up and find your own standard items to update your everyday look?
[Event Information]
The Row Pop-Up Shop
Dates: November 14th - December 4th
Venue: Isetan Shinjuku Main Building, 3rd Floor = Center Park/The Stage #3
The Row Pop-Up Shop
Dates: November 14th - December 4th
Venue: Isetan Shinjuku Main Building, 3rd Floor = Center Park/The Stage #3
