"Insa -Insi-," an event showcasing the latest Korean fashion, will be held from November 14th to 27th at Center Park/TOKYO Kaihoku, 2nd floor of the Isetan Shinjuku Main Building.


In recent years, Korean designer brands have gained international recognition, with their designs and quality gaining recognition in the international fashion scene. This event will showcase a selection of trendy Korean designer brands that Isetan Shinjuku is keen to promote.

The brands featured are known for their contemporary designs, blending streetwear and couture. "YCH", which is launching in Japan for the first time, is a clothing brand created by designer Yoon Choon-ho and debuted in 2015. Based in Seoul, the brand pursues a trendy feel with touches of punk, femininity, and street mood. It expresses punk and feminism on a classic foundation.

"KIMMY.J" is a brand created by designer Kim Hee-jin and debuted in 2013. It has gained popularity in the street scene with its unique style that combines classic and basic silhouettes with strong contrasting colors and distinctive embroidery. "A.Bell" is a brand that debuted in 2012 with the concept of "Enhance your edge". It is committed to being 100% Made in Korea and pursues high-end, contemporary fashion.


Also featured are "ti:baeg," a contemporary brand with a soft sensibility and a variety of colors; "KIRSH," known for its cherry logo and hugely popular among Korean teenage girls; and "INSTANTFUNK," a contemporary take on vintage style, with Kim Ji-hye, winner of the 2015 Best Stylist Award, as creative director.


In addition, a wide variety of brands, from clothing to accessories and bags, will be gathered together, including "JAMIE & BELL," an accessory brand created by Jamie Kim, an accessory designer who is also active as a photographer, artist, and fashion stylist, featuring bold and elegant European vintage designs, and "minitmute," a popular Korean bag brand that uses vintage Italian leather and offers iconic classic lines that sell out immediately upon release.